Paid Media Specialist - CPT at Accenture

Responsibilities (include but are not limited to):

Media Planning:

• Proficient in Digital Media Planning
• Propose new Digital channels for a client when they become available and are relevant
• Ability to set KPI’s for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on Cost, Quality, and Timing targets
• Creative thinking on campaign execution using multiple Digital media channels

Implementation:

• Successfully implement social campaign set-ups
• Implement media plans
• Manage budgets spends accurately
• Manage program execution and financial performance while ensuring that we deliver to KPI’s

Optimisation:

• Review live data and recommend changes to affect overall campaign performance
• Manage key conversion points in the marketing funnel
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads
• Optimize the lead-to-customer conversion rate
• Increase funnel marketing efficiencies
• Achieve and in most cases exceed KPI’s for the business
• Proactively use optimisations and insights for future campaigns/iterations

Reporting:

• Derive insights and propose tactics and recommendations
• Propose changes and channel experimentation for enhanced results

Qualifications

Requirements/Experience/Skills:

• Relevant tertiary qualification in Digital Marketing
• Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
• Facebook Certifications (Blueprint)
• GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
• LinkedIn Campaign Manager
• Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
• Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
• Well versed in Digital (full digital eco-system)
• Knowledge of Websites and UX (for KPI setting on a lead model)
• Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
• Knowledge of programmatic service providers and their offerings
• Knowledge of analytics and reporting tools
• A strong ability to glean insights from data for reporting and proposals
• Intimate knowledge of other platforms that are mainstream and become widely adopted in our client’s space.
• Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
• A good command of the English language (both verbal and written)
• Strong time management skills
• Strong presentation skills
• Strong multitasking skills (ability work on multiple briefs at any given time)