On Trade Premium Specialist: Pretoria at The Heineken Company

KEY RESULT AREAS

• Develop a premium pathway within the area
• Work with the Regional On Trade KAM to identify and contract key customers and activations.
• Develop a territory plan.
• Identify new opportunities for sales growth
• Feedback on consumer and customer insights to improve consumer experience, customer investment and brand relevance, including innovation and digital integration
• Act as an ambassador and specialist for all premium brands
• Able to convince consumers and customers of product choices in favour of HEINEKEN Beverages total portfolio
• Negotiate mutually beneficial contracts with targeted customers to ensure HEINEKEN Beverages brands are top of mind and recommended to consumers
• Develop and manage sound and credible customer relationships
• Achieve sales market share and volume for HEINEKEN Beverages premium brands
• Implement promotions according to the National Trade Marketing, brand guardrails and regional plan
• Ensure channel specific PICOS is effectively executed and entrenched in with customers
• Ensure BTL merchandising, both bespoke and catalogue is executed within pathways / hotspots and guidelines
• Create memorable brand experiences
• Manage A2QVP2 for area and ensure product quality standards (perfect serve always)
• Manage sales administration
• Manage weekend and flexible working times
• Handle customer and consumer queries and complaints effectively and timely
• Achieve targeted customer NPS scores

EDUCATIONAL QUALIFICATIONS

• Relevant Commerical Tertiary Qualification (Diploma / Degree)

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 2-3 years of FMCG or relevant commercial experience
• Experience in premium On Trade is an advantage
•  A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
• Weekend work and promotions
• Persuasive selling skills & negotiation 
• Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
• Sales process management :Understand the primary key drivers of sales in different channels
• Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
• Sales strategies and plans to sustain brand growth 
• Sales Technology Application: Demonstrate an understanding of how technology works within the sales process