Marketing Manager - Johannesburg at AVI Limited

An exciting opportunity exists for a MARKETING MANAGER at NATIONAL BRANDS LIMITED in Bryanston, Gauteng looking after the National Brands Beverages Portfolio.                                                                                                                             

Line Manager: Marketing Executive 

Number of Direct Reports: 1 

Job Specification:

Key Performance Areas:

Deliver performance targets across all target brands

• Ongoing market and industry analysis
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness, with plans being adapted or changed as required
• Lead monthly marketing, sales and NPD meetings
• Budgeting and forecasting
• Agreement and delivery of team and individual performance contracts 

Deliver local portfolio and brand strategy 

• Providing and reporting of insights from existing research and analyses of the market and competitors
• Portfolio positioning
• SWOT analysis
• Development of three year beverages portfolio strategy
• Lead brand plan process to deliver brand plans for focus brands 

Deliver consumer communication strategy

• Propose and agree on brand portfolio investment and splits
• Lead media strategy process, agreement and delivery of plans
• Develop agency relationship
• Monitor communication/promotional spend 

People leadership

• Growth and development of the Consumer Marketing Team
• Performance management
• Inter-functional communication and leadership
• Interface with Sales / Operations / Commercial / Research & Development / Exec Team 

Minimum Requirements:

Experience:                                                                   

• Minimum of 8 years Marketing experience of which at least 3 years’ experience as a Marketing Manager
• At least 5 years of Marketing experience within the FMCG industry
• Experience working on a similar portfolio would be highly advantageous
• Previous working experience working for a local South African entity
• Previous experience in marketing to the lower LSM and middle-class consumer 

Qualifications:

• A relevant Commercial Degree
• Post graduate qualification would be advantageous 

Additional Requirements:

• Ability to analyse, interpret and leverage data and information
• Ability to formulate, communicate and execute strategy
• Consumer, trader, customer and shopper interest and insight
• Project management from briefing to execution with internal and external stakeholders
• Financial literacy and commercial acumen 

Competencies:

• Influencing Others
• Thinking Creatively
• Attention to Detail
• Interpreting Data
• Meeting Deadlines
• Articulating Information
• Staying Composed
• Building Relationships