Marketing Manager DSTV Business at MultiChoice

Purpose of the role:

• To plan and assist with the management and implementation of business-to-business marketing campaigns to ensure alignment with the business objectives and overall value add to the DStv For Business unit. This role is within the MultiChoice Africa Holding Marketing Structure.

Key Accountabilities

Marketing Management

• Oversee all marketing production process from brief to delivery on Brand, products, packages and services campaigns for the various business segments.
• Provide campaign framework that the countries can localise where necessary aligned with the annual campaign calendar.
• Deliver on Digital assets where necessary as part of campaign delivery.
• To promote a positive brand image that will lead to an increase in the overall business subscriber base throughout Africa.
• Drive brand awareness, consideration, acquisition
• Drive customer education, Self Service awareness and usage through marketing campaigns
• Identify exposure opportunities for the DStv For Business brand with appropriate audiences.

Operational Delivery

• Implement all marketing plans to promote acquisition.
• Implement the DStv For Business brand strategy effectively across the continent.
• Plan and manage all DStv For Business marketing campaigns, new products, and services.
• Assist in the planning and implementation of country specific business brand activities and ensure alignment with corporate brand objectives.
• Liaise with agencies and internal teams regarding marketing campaigns.
• Ensure countries implement all marketing campaigns to drive DStv For Business objectives.
• Developed Relationships with in-country Marketing Teams and HOD of DStv For Business.

Qualifications

• Degree in Marketing

Experience

• 3 years’ experience in a marketing or brand management role.
• Focus on understanding customer and developing marketing propositions to drive purchase and brand affinity.
• Knowledge and understanding of operations, technical, broadcasting and production background
• Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders
• Experience with business to business marketing is advantageous
• Project management knowledge and experience

Technical Competencies

• Creativity
• Project Management
• Communication skills
• Stakeholder management at all levels of the organisation

Behavioral Competencies

• Relationship Building
• Conflict Resolution
• Decision Making
• Critical Appraisal
• Holistic Thinking
• Accountability
• Interpersonal support
• Persuading & Influence