Marketing Coordinator (CPT) at BDO South Africa

Main Duties and Responsibilities

Integrated Marketing Planning & Execution:

• Collaborate with internal stakeholders to understand the sector and service line strategy and translate it into actionable marketing plans.
• Assist in executing integrated marketing strategies that align with the firm's objectives, positioning BDO as a leader in the industry.
• Execution of annual integrated marketing plans; as well as regional-focused plans and events.

Campaign Development and Execution:

• Plan and execute integrated marketing campaigns across various channels, including digital marketing, events, thought leadership content, and industry publications.
• Collaborate with subject matter experts to develop compelling content that highlights our expertise and addresses client pain points.
• Monitor and analyse campaign performance metrics, providing insights and recommendations for optimising campaigns and achieving better results.

Event Coordination:

• Coordinate and execute various events and speaking engagements to enhance brand visibility and strengthen relationships within the Cape Town business community.
• Develop event strategies, including budgeting, timelines, and logistical plans.
• Manage all operational aspects of the event, such as scheduling, logistics, and participant registrations.
• Prepare post-event reports and evaluations to measure event success.

Brand Management:

• Support the maintenance and enhancement of the firm's brand identity and reputation in the market.
• Ensure consistent brand messaging, visual identity, and tone of voice across all marketing materials and touchpoints.
• Collaborate with the broader marketing team to align with brand guidelines and standards.

Relationship Management:

• Provide support to the Cape Town Office Managing Partner and regional committees to drive various initiatives aimed at elevating the BDO brand and enhancing reputation in the market.

Performance Measurement and Reporting:

• Monitor and evaluate the effectiveness of all marketing activities, tracking key metrics and providing reports.
• Conduct regular regional market and competitor analysis to identify new opportunities and areas for improvement.

Requirements
Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field

Experience

• 3 years of experience in marketing, preferably in a B2B environment within the professional services industry

Job Competencies

• Solid understanding of B2B marketing principles, strategies, and best practices.
• Excellent written and verbal communication skills.
• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Proficiency in digital marketing platforms and tools, including marketing automation, CRM systems, email marketing, social media management, and SEO

BDO Core Competencies

• Relationships and collaboration
• Exceptional Client Service
• Business growth
• Engaging people
• Quality, risk management and operational performance
• Actively demonstrate support of the BDO Values and Clarity Charter