Marketing and Communications Officer at Stellenbosch University

Duties/Pligte

• Developing and implementing an integrated marketing and communication strategy and plan to engage all relevant stakeholders and strengthen the Faculty's brand identity and student market;
• Working with all stakeholders to recognise marketing and communication opportunities and solutions, and defining and executing appropriate support strategies;
• Helping to ensure that the Faculty's mission, vision, and values are communicated pertinently and consistently throughout the Faculty, the institution, and [email protected] and its external stakeholders;
• Monitoring communication and reputational risks and overseeing the development of strategies to mitigate these risks;
• Conceptualising and managing relevant events and campaigns that help to promote the Faculty's strategic goals, including: the alignment of marketing and communication with the recruitment strategy to specifically help achieve reputation and enrolment objectives of the undergraduate market; student-related marketing events, e.g., the annual undergraduate open day, social media events and platforms, etc., leveraging alumni and public events to optimally position the Faculty.
• Managing the development, distribution, and maintenance of all communication materials on Faculty level, and coordinating it on departmental level;
• Overseeing the management of the Faculty's website administration, updating and coordination on the Faculty and departmental level;
• Ensuring appropriate social media and multimedia strategies are implemented and integrated in all functional areas of marketing and communication initiatives;
• Coordinating media interest in, and engagement with, the Faculty: overseeing contact with the media as well as advice and support services for internal stakeholders who engage with the media;
• Implementing tools to measure public awareness of the Faculty, and evaluating the effectiveness of communication activities and products.

Job Requirements

• Bachelor's degree or an equivalent qualification;
• Three years' experience as member of a team in the marketing and communication sphere of the higher education sector;
• Proven skills, knowledge, and experience in the development and implementation of marketing and communication strategies, plans, and activities;
• Strong analytical abilities and critical thinking skills in order to produce insights that continuously shape marketing and communication activities;
• The ability to transform knowledge into exciting and useful marketing messages and communication;
• An understanding of potential communication channels, and expertise in online, multimedia, and social media platforms;
• Experience in the development of content, media management, and the design and production of communication material;
• Excellent verbal and written communication skills in English and Afrikaans.

Recommendation

• Experience in the marketing and communication functions of a tertiary and/or academic environment in the humanities, arts and social sciences;
• Verbal and written communication skills in isiXhosa.