Market Intelligence & Industry Specialist at Engen

Purpose of the Job

• Responsible for developing Market Intelligence reports (by Sector &/or Product Category), Sector Marketing Plans for Key Sectors and growing the Sales Pipeline by Sector in support of the Business Plan.

Who You Are:

•     Excellent communication skills and ability to build solid relationships with individuals at all levels, in multiple geographies and business functions, both internally and externally.
•     You are dynamic thinker with a high aptitude for learning.
•     You have built credibility within your organization and amongst your peers.
•     You have a reputation for being insightful and operating with integrity.
•     You influence people from different levels of the organization.
•     You are innovative, curious, self-directed and results orientated.
•     Must be able to multi-task and project manage many tasks simultaneously.
•     Ability to work under continual deadlines.

What you’ll have done before:

•     NQF Level 7 (Degree in Commerce/ Marketing or related)
•     5 years’ experience in Statistical Analysis or experience in B2B Customer Research

ADVANTAGEOUS:

•     Project Management Certificate
•     Customer Service experience

Exciting Challenges you might face in the role:

•     Immerse yourself in various aspects of the organization, division and department.
•     Play a significant role in the adoption of the Salesforce CRM system within Engen’s B2B business
•     Regular present to Frontline Staff and their Customers

What you’ll have done before:
MARKET INTELLIGENCE & ANALYSIS:

•     Provide market intelligence by establishing relationships and monitoring the Petro-chemical market for trends, monitoring emerging players and performing in-depth research, identifying and gathering competitive marketing intelligence, create a repository of market intelligence and ensure a user friendly method for users to access information
•     Scan the environment and marketplace for innovative fuel and chemical growth opportunities
•     Compile a monthly competitive report to ensure up to date competitive analysis with relevant industry players.

SECTOR MARKETING STRATEGIES:

•     Develop and obtain approval for Sector Marketing Plans for selected market sectors to drive and support the Business Plan objectives

CUSTOMER & MARKET SEGMENTATION:

•     Conduct Customer/market segmentation (through developing, conducting and maintaining customer tier analysis) in order to create and implement appropriate customer value propositions.

BUSINESS SUPPORT:

•     Grow the Sales pipeline through identifying Prospects & Compiling Sales Campaigns in Salesforce
•     Provide research in support of Sale Efforts wrt tender proposal development
•     Respond to market intelligence requests and industry trends from innovation teams and executive management

MASTER DATA:

•     Ensure data integrity through maintenance of customer data to ensure accuracy of records
•     Upskill internal stakeholders by developing and facilitating market intelligence training