LMA Data Specialist at Nedbank

Job Purpose

• To work with the different RBB business arears to shape direct marketing campaigns and select the appropriate target populations and data for campaigning. The incumbent needs to have a good understanding of data-driven direct marketing; good communication skills; good understanding of Microsoft SQL and a good grasp of how-to setup logical decision trees to configure communication across a client journey.

Job Responsibilities

• Manage all data aspects related to the end to end Intelligent Driven Marketing process.
• Partner with business to understand their campaign strategy
• Data extraction
• Ensure that campaign data is on time and of a high quality
• Put checks in place to prevent incorrect data used in campaigns
• Ensure secure transfer of data (including protection of personalised data)
• Automate campaign data where possible to reduce errors and ensure efficient processes
• Optimise the use of data sources and identify opportunities in the data available
• Ensure accurate post campaign reporting
• Make use of the dashboards and identify potential insights to share with business.
• Provide Business with Insights that inform and guide business decisions/campaign strategies.
• Ensure actionable insights provided to business in line with business campaign strategy
• Use the resources available to ensure that EMI data processes are optimised
• Corporate sustainability reputation and stakeholder engagement management.
• Onboard and enabling new business areas
• Project support
• Application and upholding of data, campaign process and communication governance

Minimum Experience Level

• 3 years’ experience in information management within depth understanding of data and how this intercepts with business objective
• Advanced SQL Coder
• Logical thinker
• SQL Development and AbInitio is an advantage
• Candidate should be flexible to use any application

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Degree in Information Technology or Business Management, Mathematical/Statistics

Type of Exposure

• Completed Reports 
• Developed and Implemented Communications Strategy
• Manage internal process
• Managed Transformation & Innovation
• Managed Relationships
• Managed Self