Intern: E-commerce Merchandiser - Cape Town at Coty

Job Purpose

• The function of this internship is to take responsibility for the content, stock, and marketing of the online stores. This extends through all systems, uploading and updating product information, uploading promotional banners, and managing landing pages on the websites. The intern would also ensure that samples are supplied appropriately to the photographic studio and returned, images supplied are activated onto the site as the product – with all accurate pricing, stock, description, and promotional information for go-live. The role would support both the marketing and merchandising aspects of the online store.

Job Requirements

• Implementing content strategy aligned with short-term and long-term marketing targets
• Following the content calendar with the CM according to key messages & products launches
• Collaborate with marketing and design agency teams to plan and develop site content, style and layout
• Feeding the Artistic direction & brand storytelling by proposing new concepts & formats respecting brand and retailer guidelines
• Develops creative for storefront, product page, and other areas of site areas for all .com retail sites – Banners, GIFs, etc. 
• Set up and ongoing maintenance of product pages and Brand Stores
• Increase SEO value of PDPs (titles, descriptions, attributes) via keyword enhancements and brand insights
• Writing, editing and proofreading content prior to sharing with the retailers
• Manage content across different retailer platforms, including temporary visibility and e-mailers.
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure all data and work is legally compliant (e.g. copyright protection) and approved by Brand licenses,
• Assist in the implementation of global content management systems tools (DAM, PIMM)
• Comprehension of and familiarity with social media
• Review, monitor and analyze competitors’ initiatives/activities as they relate to our objectives to inform future digital content and programs and assess areas of opportunity 
• Engage, and cultivate strong relationships with internal/external partners
• Brainstorm with team members to develop new ideas.

Job Profile

Education:

• Degree in Digital Marketing, ideally with a focus on E-commerce (merchandising /copywriting) or equivalent

Required experience:

• A working understanding of web technology tools an advantage
• Experience with online shopping
• Knowledge of the social and ecommerce landscape
• Graphic Design tools (Basic knowledge of Adobe Photoshop and/or Canva)
• Personal social media experience (FB, Instagram, Twitter, LinkedIn, TikTok)
• Understanding of Social Media Management Tools desirable
• Working in project teams or groups

Technical Skills and Competencies:

• Copy writing skills
• Attention to detail with an eagle eye for aesthetics
• Good planning and organisational skills and follow through
• Manages stress and can multitask and support multiple client projects simultaneously
• Flexible to change, resilience and agility in a fast-paced environment
• Solution orientated, creative problem solving, curious and willingness to think outside the box
• Customer centric approach and ability to respond to customer needs
• Ability to work independently and in a team, takes initiative and is accountable
• Good business acumen and passion for e-commerce
• Full proficiency in English language.  Confident in both written and spoken communication
• Good working knowledge of MS Office including Excel Pivots and VLookUp