Digital Marketing Consultant - Cape Town at Coronation Fund Managers

Job Description    

• One of SA’s leading investment managers requires your digital marketing skills!
• By joining our marketing team you will have the opportunity to use your talents and experience to support the growth and maturity of Coronation’s digital space.

Duties and Responsibilities    
Digital Reporting:

• Providing & presenting regular analytics & campaign reports to inform business decisions.

Project Management:

• Ensure day-to-day execution of business deliverables are met on time.
• Ensuring high quality & timeous delivery/execution of digital marketing projects.
• Managing media agency efforts & stakeholder expectations.
• Driving cost efficiencies in line with marketing budgets.
• Building positive working relationships with internal & external stakeholders.

Analysis:

• Identifying business requirements & articulating them into agency/vendor briefs (software for development & digital campaigns).
• Implementation of reliable tracking & benchmarking across digital platforms.
• Translation of business requirements into digital KPI’s.
• Monitoring & communicating trends, anomalies & insights based on analytics & other research.
• Implementation of industry & global digital best practice for design, user experience & technology.

Ideal Experience    

• Minimum of 5-years’ experience in all areas of digital marketing and technology (Web, Email, Social, CRM, Design, etc).
• Extensive knowledge of digital analytics & optimisation including, but not limited to campaign performance, multi-variate testing, event-based analytics, marketing funnel & attribution measurement.
• Proven track record managing deadline-driven digital projects, campaigns & agency/vendor partners.
• Good working knowledge of web & software including software development process, business analysis.
• Experience working cross-functionally to support communications & brand activities as well as other internal business stakeholders.

Ideal Qualifications    

• A university degree in marketing, business, or related field
• Certification in a digital marketing field (advantageous)
• Most Important Attribute    
• Emotional resilience
• Organized and efficient
• Client centric mindset
• Good collaborator
• Solutions oriented
• Deadline driven

Systems Knowledge    

• Expert proficiency in Google suite (Analytics, Tag Manager, etc) & other industry standard analytics platforms (Web, Email, Social, CRM)
• MS Office suite