Copywriter at ENSafrica

Job Description

The working hours for this position are determined by the dictates of the practice and the successful incumbent must be available and willing to handle urgent queries that may fall outside of standard hours from time to time. The successful candidate must have reliable transport and may be required to travel.

Scope:

As a member of the Marketing team, the successful incumbent will be responsible for developing and editing clear and engaging text for various marketing channels (social, print, video & online) with the express intent of increasing and maintaining the profile of the firm across locations, departments and teams.

This position will focus on:

The incumbent will be responsible for the external marketing collateral, which may include writing standardised content as well as developing, editing and proofing wording which will be used for brochures, capability statements, the website, tenders and pitches, print and online, and various other marketing material, where required.

General responsibilities

•  Writing standardised content for the firm, departments and practice areas that are memorable and echoes the firm’s style and tone, and is appropriate for the firms target audiences;
•  Continuously developing the firm’s language style guide to ensure our copy is fresh and current and search engine optimised;
•  Editing and proofreading client newsletters and other documents;
•  Conceptualising and writing copy for digital and social media campaigns;
•  Translating ideas into unique and relevant messaging and pitching concepts in an engaging way to get clients on the side;
•  Handling copy from taglines and key messaging, to tactical and promotion-focused copy;
•  Contribute to the creative process (includes design and conceptualisation) with a focus on taking facts and technical information and turning into persuasive, educational and influential copy;
•  Collaborating with other marketing team members for various marketing campaigns;
•  Producing the “words” for sketches, storyboards or drafts to communicate ideas to the client;
•  Presenting concepts and ideas to the wider marketing team and the client, when requested;
•  Building strong collaborative relationships throughout the firm;
•  Ensuring all outputs are of a consistent standard of quality, are delivered within deadline and are consistent with the goals of the firm;
•  Keeping abreast of developments in marketing and communications in the context of professional services;
•  Monitoring current technologies, techniques and trends;
•  Being innovative in the use of marketing and communication tools and platforms, to ensure we have the best possible and most appropriate communications channels;
•  Maintaining know-how and market intelligence on what is topical in business and society, and communicating this with the relevant stakeholders of the firm; and
•  Running with various general ad hoc tasks, projects, queries and requests as they arise.

Experience and qualifications specific to the role

•  A Bachelor’s degree in marketing, communications, journalism, English, or any other related field is required
•  At least five years’ relevant copywriting experience
•  Solid experience with Search Engine Optimisation (SEO) best practices to increase the visibility of the firm’s website, improve our page ranking results and generate traffic from various search engine results
•  Solid experience and Search Engine Marketing (SEM) best practices involving the use of keywords, targeted paid advertising and campaigns (e.g. Google Ads)
•  Demonstrated experience in social media and content marketing including creative writing for social media campaigns
•  Outstanding English communication skills (both verbal and written), including writing, editing and proofreading
•  In-depth knowledge and experience in developing and building brand visibility
•  Sound experience in digital marketing Highly proficient in MS Office (Word, PowerPoint, etc.)
•  Knowledgeable about legal sector trends and marketing developments to improve marketing collateral
•  Experience working in and across various African jurisdictions is advantageous
•  A legal qualification will be advantageous

Personal Attributes

•  Strong creative thinker, able to solve complex challenges
•  Strategic thinker who can achieve goals through practical application
•  Team player who will always put the needs of the firm first
•  Excellent administration and organisational skills
•  Able to adapt quickly and easily to changes in focus and direction as the firm expands
•  Able to multitask and run with a number of projects simultaneously
•  Able to execute tasks, responsibilities and projects effectively within the desired timeframes
•  Able to stay abreast of legal sector trends and marketing developments
•  Able to work efficiently and effectively in a high-pressure, ever-changing environment
•  Able to engage respectfully with a diverse group of people
•  Able to understand, communicate and effectively interact with people across cultures
•  Understands urgency and can work under pressure
•  Excellent time management skills
•  High level of emotional intelligence and resilience

Competencies

•  Decisiveness
•  Negotiation skills
•  Performing under pressure
•  Innovative and creative thinking
•  Reporting and presentation skills
•  Interpersonal skills
•  Analytical and problem-solving skills