Category Specialist : TEG at The Coca-Cola Company

Key Purpose:

• To assist the Customer Marketing Manager in delivering revenue growth opportunities within customer and to lead the category initiatives within customer

Key Duties & Responsibilities    

• Develop and prepare bi-annual customer category opportunity mapping, and present these to customers through innovative solutions and identifying revenue growth opportunities
• Develop customer and shopper research to provide Channel Development Managers, Customer Marketing Managers and Sales with clear opportunities for the customer across the categories, and assists in building these strategies and plans
• Develop and track look of success that will enable “winning at the point of purchase” (includes the channel strategy development)
• Provide information and insights to customer on category range, sku rationalization and optimal positioning
• Provides clear capability building insights for sales to drive revenue growth opportunities
• Assists in the co-ordination of strategy and business plans for key customers together with the Customer Marketing Manager
• Develop customer specific Innovation of in trade category equipment
• Develops and tracks specific category performances within customers and provides possible remedial actions and insights
• Responsible for trials run within specific customers and ensures adequate reporting on the trials
• Measure promotional effectiveness with recommendations

Skills, Experience & Education  

Qualifications & Experience:

• Matric
• BCom or Marketing Degree,
• 5-6 years relevant experience in FMCG sales, or/and marketing

Competencies

• Ability to think analytically and creatively to deliver practical solutions to problems
• Communication – ability to interpret information and communicate it in a simple and relevant manner to working teams as well as decision making forums, and customers
• Understanding of the decision making process and what information is needed to facilitate in
• Ability to adapt to the ever changing market and business requirements
• Change management ability
• Negotiation skills
• Understanding of the FMCG environment & category understanding
• Candidate should be a facilitator, administrator and a strategic thinker.
• Able to stay abreast with, source, and implement best practice