Campaign Manager: Financial Services at Mukuru

Duties and Responsibilities (Include but are not limited to):

Plan and execute integrated marketing campaigns

• Document comprehensive campaign briefs outlining objectives, target audience, messaging, channels, and KPIs.
• Collaborate with the team to create compelling campaign assets including ad creatives, email templates, landing pages, and social media content.
• Coordinate with internal teams and external agencies to ensure seamless execution of campaign elements across all channels.
• Monitor campaign progress and make real-time adjustments to optimise performance and maximize results.
• Produce post-campaign reports with detailed analysis of key metrics, insights gained, and recommendations for future improvements.
• Manage the campaign calendar for assigned products.
• Liaise with the relevant Country Manager as required.
• Take responsibility for all communication across various channels and platforms.
• Work with the digital team to identify monthly themes to promote each corridor products as discussed with Product or Country Managers based on strategy.
• Carry out weekly sales review and when necessary, create plans to mitigate losses.
• Weekly review of the website and other platforms to ensure all information is up-to-date and brief changed to Digital Marketing Manager.

Collaborate with cross-functional teams

• Facilitate cross-functional brainstorming sessions to generate innovative campaign ideas and execution plans.
• Work closely with product development teams to align campaign messaging with product features and benefits.
• Collaborate with sales teams to ensure marketing materials and initiatives support their efforts and drive sales objectives.
• Engage with creative teams to develop visually appealing and on-brand campaign assets that resonate with the target audience.
• Communicate regularly with key stakeholders to provide updates on campaign progress, solicit feedback, and address any concerns or challenges.
• Liaising with suppliers for production of artwork or final products.
• Ensure all suppliers are listed and details updated on the supplier database.