Brand Manager: Liqui Fruit - Cape Town HQ - ZAF at PepsiCo

Responsibilities

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.

The Brand Manager - Liqui Fruit will be accountable to accelerate growth strategy through branding and evaluating all the variables on the market. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity.

What will you be doing?

Lead the development and daily management of the iconic Liqui Fruit Brand. Lead cross-functional project teams + Manage key internal & external stakeholder/ customer relationships.

• Deliver to AOP agenda: Volume, Net revenue, NOBT in different geographies but mainly focused on South Africa - level of accountability is task relative.
• Brand management and ensuring necessary execution to gain market share, including owning brand strategy and execution of it – accountable

-Provide brand guidelines to export markets and ensure that the brand is executed consistently inline with brand VIS

• Project management - innovation, renovation,  communication, promotions, etc – accountable
• Management of brand administration - accountable
• Development & management A&M budget (aligned to Pepsico principles) – accountable
• Market analysis: including data pulling and analysis to deliver insight – accountable
• Assist in the developing and managing market research – providing consultation or executing actions relative to the accountability
• Portfolio strategy input – executing actions relative to the accountability

-Annual Brand Plan development and implementation

• Review and shape product categories or lines - executing actions relative to the accountability
• Commercial Plan support and organizational embedding
• Analyse market data to cause correct with plans that improve performance in the market

- Build and foster collaborate working relationship with media and agency partners  to deliver breakthrough brand communication executions

• Liaise with sales team and support implementation of plans– i.e. sales presentations, POS, hampers, image, packshot requests, adhoc activations that need to be turned on quickly should a store be threatened by competitor pricing and activity.

Qualifications

What will qualify you for the role

• 6 -8 years experience, preferably within FMCG
• 3 year tertiary Marketing qualification - Diploma / Degre minimum
• Commercial understanding and ownership: Income statement to GP and bottom line + Budget management and reconciliation. Financial acumen for reporting and tracking financial and share performance and forecasting. Multi-disciplinary team and project leadership. Full value chain understanding and management. Regulatory/compliance on products and consumers (CGSA, DOH etc). Consumer behaviour and Shopper behaviour understanding. Research and analytics understanding and tracking; Customer and trade understanding, shopper and category growth strategies and customer/sales interactions.
• Project management:
• Innovation development and cross functional teams management
• Communication development and execution with agency partners

Cross portfolio project management (example: shared projects across beverages) requiring cross team management

• Ability to work independently and in teams
• To effectively engage senior management to gain alignment/approval on projects/tasks
• Ability to build strong relationships, particularly with sales and other customers to deliver specific activity.
• Detail orientated and ability to navigate systems, procedures and practices.
• Needs to bring insight to data and problem solving ability.