ATL Media Planner at Starcom

Job Description

• The ATL Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business. 
• This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Starcom Planners are expected to direct, inspire and add value at every turn.
• A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.  
• Some working outside the standard working hours may be necessary.  

Daily Activities:

• Produce TV, radio and print plans
• Liaise with the outdoor planner for OOH plans 
• Produce reach curves and optimization analyses for strategic input
• Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.    
• Obtaining Media Schedule approvals from clients
• Chase outstanding creative
• Compile and deliver Proof of Life documents.
• Attend internal and external client status meetings
• Managing the CE’s and PO process and ensuring this accurately tracked and monitored with the buyers.
• Produce and deliver Post Campaign Reports
• Respond to Global Report Requirements 
• Maintain a good relationship and understanding of media owner platforms

Qualifications

Qualifications:

• Telmar Advanced
• Excel Intermediate
• Power Point Intermediate

Experience:

• At least 5 years of ATL media planning

Hard Skills:

• Able to effectively project manage
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage