Assistant Category Manager - Hammarsdale at Rainbow Chicken

Job Advert Summary    

• To support the Category Manager in delivery of administration, analytics and Go-To-Market initiatives to achieve category volume and profit objectives.
• Assist with developing and implementing customer/ channel specific category plans based on category and shopper insights to grow market share within category.
• To engage with key internal stakeholders to ensure execution excellence through all key Demand Functions.

Minimum Requirements    

• Business and or marketing related degree or equivalent qualification 
• Minimum of 2-3 years’ experience in related FMCG environment
• Proven track record of successful trade engagement and collaboration  
• Solid experience with relevant software applications 
• Excellent verbal and written communication skills
• Organized, problem analysis and problem-solving
• Collaboration and a team player 
• Excellent Excel skills and Formal presentation skills
• Business Acumen 
• Analytical 
• Two years customer facing, account management experience will be an advantage 
• Two years brand building experience will be an advantage

Duties and Responsibilities    
Category & Business Performance

• Coordination and consolidation of multi-channel 4P audits to track compliance and competitor activity.  
• Support the CCM’s in preparation of regular Customer Reviews in order to explain performance shortfalls and identify growth dynamics.
• Monitor category, competitor, and brand activation levels by account, evaluate ROI and strategic alignment, and identify correlations with performance.

Reporting

• Fulfill daily, weekly, and monthly reporting needs of the BU.
• Create & improve reports as needed.
• Use a critical eye to provide insights and analysis on reporting.
• Translate insights into business building opportunities within specific customer/channels

Competitive Intelligence

• Gather information to support the development of a fact based and visionary category scope and construct, and platform of category and brand growth drivers that provide incremental scope for category and business growth.

Price Optimization 

• Routinely track category, competitor and brand pricing across channels identifying key trends and compliance gaps.  
• Support the planning and implementation of PI’s

Annual Business Planning

• Assist the Category Manager to develop and provide category level insights into the Brand Plans & Customer Plans process.
• Match brand objectives with customer/market needs. 

Go to Market Excellence

• Run customer specific category management projects.
• Undertake regular range reviews by store cluster to identify issues and opportunities to improve productivity and strategic alignment.
• Support the Category Manager on design, production, distribution, execution and tracking of GTM initiatives.  
• Lead all new innovation forecasts and tracking.
• Manage, consolidate, review, and track promotional calendar.
• Work with field sales team to ensure excellence in in-store activation.

Category Budget

• Administrate and track spend against budget and evaluate ROI on category GTM initiatives.

Trade Credentials

• Support the Category Manager in the preparation of Category Stories and Trade Presentations. Execute brand standards (brand DNA) and support development and execution of channel specific brand standards.

Business Processes

•  Build effective collaborative working relationships and procedures with marketing, national accounts, ops, supply chain and external agencies.
• Provide support to Account Manager in monitoring and analysing retail margins and customer profitability.