Assistant BU Marketing - Absa Rewards at Absa Group Limited (Absa)

Job Summary

Assist in the implementation of marketing campaigns. Implementation and management of 360 marketing campaigns and activations. Sound business understanding of marketing challenges and being to solution for business. And provide reporting of campaign performance. Ability to implement innovative marketing campaigns in conjunction with business unit marketing plan and CVM business objectives.

Key Accountabilities

Marketing strategy Accountability:

• Work and collaborate with Business Unit Marketing, and communications team where necessary and the RBB GTM team, to drive and ensure integrated delivery of marketing campaigns.
• Ability to seek out collaborative and integrate partnerships necessary to deliver marketing strategy and plans
• Understanding of business CVP offers and segment objectives are key marketing skills to successfully landing campaigns.
• Work with Marketing colleagues, strong management of marketing agency partners to manage, implement and activate market leading marketing campaigns
• Work with the Product and Channel marketing deals to assist with the successfully execution of channel marketing programs with strong relevant CVP propositions to increase consideration and generate business growth

Deepen Customer Engagements and Build Customer Loyalty

• Develop a detailed Absa Rewards marketing roadmap to drive acquisition, encourage brand engagement via various projects, campaigns, and similar initiatives that boost customer retention.
• Collaborate and partner directly with business unit and our Absa Rewards Partners on key programme activities, translating goals into programme growth, encouraging and stimulating rewards member loyalty
• Deepen customer engagements by designing innovative and compelling strategies and offers, develop breakthrough direct-to-customer campaigns to drive acquisition, usage, re-activation, and retention
• Use data and insights to evaluate customer behaviour and identify opportunities within the portfolio, to drive innovative and incremental opportunity in a test and learn agile environment

Stakeholder management

• Collaboratively work key internal stakeholders and integrating marketing strategy and Go-to-Market plans with key business, CVP and segment teams.
• Ability to work and manage stakeholder both upwards and downwards in order to be able to deliver for business.
• Ability to manage external stakeholder parties within the standards and requirements mandated in the engagement contracts.

Marketing Metrics

• Effectively manage allocated budgets (functional & project budgets) by monitoring the timeous payment of suppliers and producing monthly budget reports.
• Strong understanding of business process and adhering to business processes.
• Participate in all campaign projects affecting the relevant BU’s and drive all activity pertaining the campaigns through from business brief, Agency brief to final output, working with internal stakeholders and 3rd party agencies
• Ensure all internal approval processes are followed and adhered to as required
• Ensuring all Absa and industry governance standards are adhered to
• Co-ordination of marketing budgeting and ensuring spend is effective and efficient.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)