Area Manager at Bridgestone South Africa (Pty) Ltd

Position Description

• The purpose of this role is to provide ongoing assistance to the Franchisees in the form of field back up. In order to provide such assistance, the incumbent will be required to visit each Supa Quick outlet at least once a month. In general, this assistance will include a comprehensive back-up support for the Franchisees, continuous communication with each Franchisee and overall administrative control of the franchise network
• The incumbent must ensure that the standards, systems and procedures of all stores are maintained. Objectives include promoting the profitability of each region, in-store performance to target as well as local store marketing. The incumbent must monitor and promote achievement of the Bridgestone South Africa incentives and continually strive for brand growth, exposure and credibility. The incumbent must have Regional “ownership” by taking full responsibility of the region.

Responsibilities

• Build a successful personal (productive and open) relationship with each Franchisee
• Management of inter-dealer relationships.
• Visit each franchise owner on a regular basis, at least once a month.
• Maintain regular telephonic contact with each franchise owner and always be available to answer calls and advise on an adhoc basis.
• Complete a field visit report on each franchise outlet upon each visit.
• Liaise with the Supa Quick General Manager on a regular basis to ensure thorough understanding of goals and objectives, as well as to update the General Manager with any concerns or problems as well as providing information on all important activities in the area.
• Complete a franchisee evaluation report on each franchisee outlet every six months; with action plans to be implemented within 6 (six) weeks.
• Complete a Business-on-Show evaluation on every visit.
• Analysis of and follow-up on ad hoc Mystery Shopper evaluations.
• Liaison with Franchisee and assistance with resolution of customer complaints.
• Forwarding of compliments to Franchisees.
• Overall responsibility for ensuring that all outlets conform to the prescribed corporate specification with regard to exterior and interior appearance; merchandising, staff clothing and good house-keeping.
• Responsibility for ensuring that the franchise delivery system is properly implemented in each outlet.
• Maintain all Merchandising Material, Billboards and Displays in accordance with the guidelines provided whilst ensuring that “time-based” messages and material are refreshed regularly.
• Ensure that all franchisees are informed of national advertising campaigns and that they act in accordance with these campaigns.
• Assist franchise owner in identifying below-the-line opportunities.
• Assist Franchisee in local fleet targeting.
• Facilitate in-store promotions, including supplier events.
• Ensure that all local advertising is in accordance with the Supa Quick corporate requirements.
• Advise franchise owner on price strategy.

Education

• Minimum Degree in Operations Management, Business Management, Marketing Management

Experience

• Minimum 5 years’ experience in relevant field.