Digital Strategist at Dentsu

Job description

Role purpose

The Digital Strategist will be responsible for providing leadership of the digital capability across the account, and this includes thought leadership, innovation and digital operations.

The individual will also define the path to purchase through integrated consumer journey and ecosystem planning, in order to create best-in-class digital campaigns and strategies. Additionally they will work overseeing the digital output of the individual markets to ensure we deliver a consistently high level of digital expertise.

Key Accountabilities

Client

• Responsible and accountable for the client’s digital thinking and lead the strategy and channel planning on key digital focussed brands.
• Forge strong relationships with central clients, understanding the key issues facing the client business.
• Leading the development of media recommendations, plan rationale, presentations, post campaign analysis
• Ensure work delivered to client is of highest standard; review all key documents and presentations prior to distribution (particularly those documents produced by junior team members).
• Being vocal and collaborative with clients, driving thought pieces on the changing digital landscape and the role of digital within an integrated communication mix.
• Ability to analyse and interpret data to frame insights/audience behaviour so to shape media planning and share thinking with local markets
• Provide specialist technical advice on subject areas (online video, social, mobile, RTB etc) but also involve and coordinate work across specialist technical teams when required.
• Maintain a collaborative and strong relationship with all creative agency partners.
• Partnership planning with global media partners & local media owners.
• Develop proactive digital income opportunities; delivering to agreed financial/business goals.
• Work with the local markets to raise the level of expertise.
• Team Management
• Actively manage any direct reports, providing guidance, mentoring and leadership.
• Responsible for expanding the knowledge base across the team in other integrated areas particularly across device (mobile etc) and channels (social, video etc).
• Support with new business pitches if required.

Professional skills

• Educated to degree level in a media or digital-related field.
• Ability to translate digital strategy into implementation plans.
• Strong knowledge of performance digital media and trading desks.
• Data analytics and insight generation required, with ability to frame complex arguments.

Key Experiences

• Strong management skills
• Extensive digital media experience

Final Words

We would like to invite you to join us on this exciting journey by sending a short motivation along with your cv to [email protected]

Please indicate in your application that you are applying for the above-mentioned position:

Preference will be given to EE candidates