Marketing Data Insights Specialist - Cape Town at Accenture

Responsibilities (include but not limited to):

• Weekly, monthly insights reports Excel, BI tools, Analytics
• Website behavior and customer experience analysis
• Data consolidation and validation. Coordinating tags, tracking parameter implementations
• Lead creation and completion of Multivariate and A B testing documents from hypothesis creation to influencing creatives
• to identifying success metrics and post test analysis
• Business requirements synthesized from multiple sources including product managers, development teams, and
• functional group members
• Effective and persuasive presentations verbal and written for project teams and business leaders that improve customer
• experience and affect performance strategies
• To provide strategic assistance to data analysts to produce marketing dashboards via Google Looker Studio, Tableau, Power BI, Excel and various APIs (i.e. Google Analytics)

Qualification / Skill / Experience:

• Tertiary qualification in Statistics, Math, Economics, Marketing, Business Analytics, Data Science, Psychology or a related field or equivalent work experience
• Proficient in Office 365 (i.e. MS Teams/SharePoint/Excel/Word etc.)
• Strong proficiency in working within Excel with large data sets and utilizing pivot tables and lookups
• A detailed understanding of 0 – 3rd party Customer data types. As well as understanding how to capture this customer data and how to access this
• Experience in working with marketing technology platforms to deliver personalization specifically Customer Data Platform management
• Minimum 2 years experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
• Minimum 2 years experience using web analytics tools such as Google Analytics, Google Data Studio, Google Optimize, FullStory, Optimizely or others
• Minimum 2 years experience providing relevant marketing analysis with experience in online marketing, advertising, PPC, SEO, SEM, e-mail marketing and/or e-tailing
• Minimum 3 years experience of business analysis in large size companies with multiple functions / business units preferred
• Experience in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one-year experience measure success of SEM/PPC and SEO campaigns / efforts
• Ability to design A|B tests and interpret results using testing tools like Google Optimize or Optimizely to recommend next steps to Business Owners
• Exposure to Web Development programming languages (HTML, CSS, JavaScript) and technique a plus
• Advanced knowledge of Google Tag Manager
• High level of expertise with Business Intelligence tools (minimum 2 years, such as Brio, Business Objects, MicroStrategy, Cognos etc. with experience writing and tuning SQL queries in an online or offline environment)
• Well versed in Digital (a passion for all things digital, familiarity with current digital landscape, capabilities, awareness of emerging digital concepts and platforms)
• A good command of the English language (both verbal and written)
• Strong project management skills (business process redesign principles, tools and techniques will be advantageous)
• Strong multi-tasking and time management skills.
• Strong presentation skills (ability to analyze and present complex data to various stakeholders)