Social Media Officer at National Empowerment Fund

Job description

• Develop, implement and manage social media strategies as well as enhancing online presence. 
• Manage the NEF’s social media accounts and content. 
• Think creatively and independently to proactively develop, produce and design new creative concepts for adverts, digital banners, publications, brochures, intranet, website and other products across the NEF ‘s branding spectrum. 
• Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.
• Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience. 
• Ensuring social media guidelines are adhered to across all channels. 
• Keep abreast of emerging technologies in new media, particularly design applications such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver, Flash etc. 
• Develop interactive designs and audio-visual productions as well as screensavers. 
• Demonstrate proficiency in editing written, visual and audio content for digital platforms. 
• Provide detailed weekly and monthly reports and feedback on social media activities. 
• Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increase brand awareness and consistency. 
• Implement an effective social media loading, advertising and promotional campaign to maximise reach. 
• Engage with community and post regular updates on promotions, events, recognitions, articles etc. 
• Monitor SEO, client’s engagements and recommend content optimisation. 
• Develop editorial calendars and schedules for monthly publication of content and campaigns. 
• Gather and analyse the appropriate social media statistics / metrics, insights and best practices to
  measure the success of campaigns for improvement of future campaigns and engagements.
• Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices. 
• Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions. 
• Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation.

Minimum requirements

Qualification

• Qualification in Public Relations, Marketing, Communications or Media Studies.

Experience / Skills Required

• Minimum of 3 years’ experience in a corporate Social and/or Digital media management or similar role. 
• Solid knowledge of digital marketing, copywriting and digital conversations. 
• Experience in digital reputational management practices. 
• Exceptional written and verbal communication skills. 
• Analytical and critical aptitude. 
• Good aesthetic judgement. 
• Ability to convey complex messages clearly through written and verbal means. 
• Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse. 
• Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels. 
• Solid knowledge of social media and marketing platforms including LinkedIn, X, Facebook, Instagram, YouTube and Podcasts. 
• Excellent verbal and written communications skills as well as developing innovative solutions. 
• Experience in using analytics and monitoring tools to measure engagements and for reporting. 
• Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters. 
• Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment. 
• Good knowledge of visual communication and managing online communication platforms. 
• Solid understanding of social media marketing and communications techniques. 
• Strong computer skills using Microsoft Office and Adobe Suites. 
• Experience in identifying and creating campaigns and/or engagements for target audience.

Personal Attributes/Behaviours/Attitudes

• Patient and adaptable
• Creative mindset and an aesthetic sensibility 
• Analytical, attention to detail and research competence 
• Conflict resolution and risk awareness 
• Time and self-management 
• Building strategic relationships 
• Teamwork 
• Customer care and empathy 
• Engaging diversity and social responsibility 
• Influencing and impactful 
• Building the brand and strategic planner 
• Commercial and financial acumen 
• Above average understanding of media functioning 
• Process and technological competence; digital acumen