Social Media Manager - Western Cape at PEP

Purpose of the job  

• Planning, implementing, managing, monitoring and optimising PEP's Social Media strategy in order to increase brand awareness, customer engagement, social media followers, store traffic and sales. You will be responsible for identifying new audiences across multiple digital channels, developing digital strategies to engage those audiences and create opportunities for new customer acquisitions. You will continuously analyse engagement data, identify trends in customer interactions, translate the data into actionable insights and communicate these insights with the broader business to enhance the overall customer experience.

Key Responsibilities 

• Social Media & Short Form Video Platform Strategy
• Maximise awareness, engagement, web traffic & conversions
• Influencer, Creator & Community Management
• Data Analysis, Interpretation & Recommendations
• Budget Management
• People  Management

Requirements

Required Knowledge, Skills and Competencies 

• Bachelor’s degree, preferably in marketing, or similar
• 3-5 years experience in similar position
• Social Media strategy formulation and execution
• Digital Marketing Strategy & Management Experience
• Excellent Social Media Management skills and experience across: Facebook, Instagram, Twitter, Linkedin, etc
• Short form video platform management: Youtube, TikTok, etc
• Digital media performance data analysis
• Digital Content Creation
• SEO & SEM
• Influencer or Creator partnership management 
• Website CMS Experience: Wordpress, Magento or Shopify
• Google analytics & Tag Manager
• Meltwater or other Social Listening Platforms
• Google Marketing Platform & Campaign Management
• GSuite proficiency
• Perseverance, agility and flexibility in high pressure environment 
• Relationship management skills
• Performance and data driven decision making 
• A high degree of business acumen and numerical literacy 
• Retail experienced advantageous
• Experience in managing team members and line reports
• Strong communication and presentation skills 
• Possess a good balance of creative and analytical thinking
• Problem solving and can do attitude 
• Project management and planning skills 
• Teamplayer 
• Growth mindset
• Attention to detail
• Competencies: Performing under pressure; Presenting; Structuring; Organisational sensitivity; Persuasiveness; Drive; Initiative; Helicopter view; Innovating; Market oriented