Social Media & Content Manager at Publicis Groupe

Job Description

We’re looking for a middle-weight Social Media & Content Manager with a strong understanding of social media best practice and the ability to develop social media ideas in line with brand objectives and platform nuances to join our team, working from our Johannesburg office.

Minimum Criteria & Position details:

• Relevant marketing/communications diploma/degree including up to date social media platform certifications.
• Social Media & Content Management in an agency environment of 4+ years
• Strong understanding of social and digital media best practice
• Experience with industry-specific listening, analytics and research tools (Brandwatch, Sprinklr, SproutSocial, Meltwater, or similar)

The Social Media Manager will be responsible for:

As a social media manager, you will be responsible for the day-to-day social media delivery.  This includes the delivery of social media content plans, social media copywriting, community management tasks, scheduling & briefing of Creatives. You will be required to work alongside creative teams to deliver social media concepts as part of the agency’s integrated creative solutions.

Specific Responsibilities:

• Day-to-day social media custodian.
• Articulate and interrogate client needs based on the brand and business strategy, ensuring the right social media opportunities are identified.
• Use research tools to unearth original and innovative social media insights and provide a high-quality interpretation of research findings.
• Develop creative social media concepts that are in line with the overall TTL/Digital strategy and positively contribute to the creative review process to ensure consistent application of a big idea across multiple touchpoints.
• Develop content plans that deliver against the campaign objectives and align to the budget/time allocation of the campaign.  
• Write Social Media Copy for always-on/campaigns and proactive briefs.
• Report on the performance of all campaigns. Analyse and interpret data, research or post campaign reports and suggest solutions to optimize campaigns across all media platforms.
• Implement community management tactics as part of social media campaign plans and

best practice across portfolio of clients, ensuring social media page performance and creative optimisation.

• Work closely with strategic media planner to ensure integration of creative and (social) media strategies.
• Schedule and post content in line with content plans.
• Keep your finger on the pulse of all social media trends, platform developments and best practice, ensuring this is shared with direct reports, the broader account management, creative, social, content marketing and strategy team.
• Manage your time and deadlines to meet client expectations.

Qualifications

Personality 

• Curious and solution orientated mindset
• Creative and strategic mindset, applying rigour and detail in daily deliverables
• Comfortable in a high performance, fast-paced environment
• Open and active team player