Shopper Marketing Manager: Wheat MT GT at Tiger Brands

THE JOB AT A GLANCE 

• Development of customer and Shopper strategies which are fully integrated with company and brand strategies. ‘Shopper Marketing ‘owns’ the Shopper Proposition, and must therefore be experts in shopper understanding by channel’.

RESPONSIBILITIES
WHAT YOU WILL DO 

•  Development of clearly articulated requirements by Channel; 
•  Integration of customer & business activities (launches & promotions) 

 Evaluation & selection of POP media

•  Promotional Planning grids across channels & alignment of ATL & BTL activities 
•  Selection of channels / customer for innovation program 
•  Develop a model which accommodates price, discount frequency, standard costs and GM expectations 
•  Determine the Cycle & Promotional price mandates for all sku’s 
•  Development of a promotional plan by category, SKU 
•  Selection of an optimal product mix providing a return to the customer & business 
•  Clear understanding of Shopper Behaviour across the category / categories

 Translation of shopper insights to POP Drivers

•  Implementation program through Field Operations & define all route-to-markets 
•  Determine size & growth of options & validate cost of serve the market 
•  Establish optimal solution into expansion, growth opportunities & costs 

 Manage individual development

•  Performance management process Development of clearly articulated requirements by Channel; 
•  Innovation Activation ie: Distribution 
•  Pricing strategy linked to volume & margin delivery 
•  Working knowledge of the GM requirements for each sku 
•  Understanding of the mix implication on business profitability 
•  Delivery of a Pricing Strategy
•  Development of price adjustment rationale

QUALIFICATIONS
WHAT YOU’LL BRING TO THE TABLE 
 
Professional Competencies: 

•  Understand the three demand circles presenting Shopper, Consumer & Customer and the interaction. 
•  The capacity to demonstrate knowledge of and the insight into financial principles and processes impacting on the business. 

 
Behavioural Competencies: 

•  The capacity to act as a pivot within the business structure, to extract maximum outputs from divergent functions. 
•  Decision making ability, Conflict Management, Assertiveness, Stress Tolerance, Impulse Control, Time Management, Initiative