Senior Specialist: Marketing | Europcar | Bruma at Motus Holdings Limited

Specific Role Responsibilities

Job Outputs:

Brand Management:

• Assist with implementation and co-ordination of the marketing strategy in all respects.
• Coordination, management and implementation of the brands marketing campaigns, partner campaigns and adhoc marketing roll out plans.
• Campaign planning and management
• Control, coordinate and manage the brands and CI elements.
• Manage the application of the CI in various platforms / media (presentations, design platforms).
• Evaluation of all sponsorship requests, coordination and management of sponsorships, functions and events, including rights management, branding, vehicle branding, contracts. (After hours assistance may be required from time to time).
• Coordination and management of the brands social media and website presence. This includes social media content plan creation and management of the online social media management tools.
• Internal promotion of the brands (internal marketing) and internal communication of marketing activities.
• Creation of briefs to agency and timeous follow up with agency on briefs and timelines.
• General assistance in the marketing & sales environment from admin to idea creation and implementation, facilitating sales requirements and the provision of sales fulfillment material.
• Management and implementation of bulk and direct mail campaigns and other direct marketing initiatives.
• Competitor analysis to be conducted on an ongoing basis and feedback provided to the Marketing Manager.
• Signage - Management of the brand CI and signage requirements around the country and in accordance with CI guidelines, including branch TV’s and video.

Administration:

• Overseeing the existing administrative functions within the department:
• Marketing items stock management
• Distribution of stock and marketing materials, including:
• Mints
• Promotional Materials
• Branding (Physically erect and remove branding, where necessary).
• Administration of marketing budget.
• Control of quotes, purchase orders, invoices, cheque requisitions, petty cash. Follow-up on payment where required. Training on SAGE X3 to be provided.
• Management of the brands sponsorship documentation and comp accounts
• Manage overall email and telephonic requests for marketing and delegate to the correct people. Respond to all requests within 48 hours.
• Management and maintenance of all ISO procedures including the ISO process file.
• Management of marketing databases.
• Assess incoming (external) marketing opportunities and advise manager of findings / recommendations and respond to requests timeously.
• Research new marketing trends and opportunities to introduce new marketing tools / initiatives.
• Build relationships with key suppliers, internal customers and partners.
• General office administration.
• Coordination of ad hoc requests.

Qualifications and Experience

Minimum Requirements:

• Minimum 5 years of marketing, advertising or relevant industry experience.
• Experience in project planning and management.
• Experience in marketing disciplines (PR, sponsorship, ATL, BTL, TTL, online, social media).
• Strong background in terms of web/online/search marketing as well as the management of brand within the context of social media.

Minimum Qualification:

• A recognized tertiary Marketing qualification NQF6+.

Minimum Requirements:

• Unendorsed valid South African driver’s license and own vehicle.
• Computer literate, MS Office – expert level needed on PowerPoint, Word and Excel.
• Knowledge of marketing industry as a whole.
• Knowledge of printing, file types, colours, paper, materials (vinyl/Perspex), dies fabrications, lighting and distribution