Senior SEO Specialist at Hollywoodbets

We have an amazing opportunity for a Senior SEO Specialist. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will be responsible for SEO, manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

•  Relevant Degree or Diploma in Marketing or relevant field
•  Minimum 3 – 6 years’ in Technical and SEO experience
•  Proven SEO experience
•  Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
•  Solid understanding of performance marketing, conversion, and online customer acquisition
•  In-depth experience with website analytics tools (e.g., Google Analytics, SEM Rush, Link Research tools etc.)
•  Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
•  Experience with A/B and multivariate experiments
•  Working knowledge of HTML, CSS, and JavaScript development and constraints
•  Knowledge of ranking factors and search engine algorithms
•  Up to date with the latest trends and best practices in SEO and SEM
•  Experience with data tracking through Google Analytics
•  Experience with Google Tag Manager configuration/setting up of tags
•  Report creation experience using Google platforms & SEO tools
•  Exposure to web development (WordPress, React, Angular)

What You’ll Do for The Brand:

•  Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•  Ensure targets are archived and managed, analyze and optimize the campaigns to archive and exceed the KPIs
•  Manage a team and as a senior specialist in the SEO team you’ll assist the HOD with the training interns/junior members, reviewing their campaigns and help them archive their KPIs.
•  Seek ways to improve effectiveness and efficiency within the SEO team in order to aid revenues growth.
•  Track, report, and analyze website analytics and SEO initiatives and campaigns
•  Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
•  Google My Business optimization
•  Optimize copy and landing pages for search engine marketing
•  Perform ongoing keyword discovery, expansion, and optimization
•  Research and implement search engine optimization recommendations
•  Research and analyze competitor advertising links
•  Develop and implement link building strategy
•  Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•  Work with editorial and marketing teams to drive SEO in content creation and content programming
•  Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
•  Must be willing to also work within the various digital marketing functions (email, SMS, Affiliate marketing, web development, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
•  Outstanding ability to think creatively, strategically, and identify and resolve problems
•  Excellent verbal and written communication skill
•  Ability to work within a team and independently
•  Strong organizational, time management, and analytical skills
•  Reviewing and analyzing client sites for areas that can be improved and optimized
•  Research competitors and provide suggestions for improvement
•  Regular audits, both large and small
•  Identify the latest trends and technologies affecting our industry. Keep abreast with best practices

What You’ll Bring to The Team:

•  Ability to work in a deadline driven environment.
•  Strong Project Management and problem-solving skills.
•  Excellent verbal and written communications skills.
•  Self-starter and work well within a team environment.
•  Strong recruitment and negotiation skills.
•  Ability to effectively manage and build client and team relationships.
•  Able to succeed in and enjoy a fast-paced, quick-witted environment.
•  Knowledge of digital marketing across social, display, and programmatic platforms.
•  Knowledge of Affiliate marketing
•  Strong analytical and strategic thinking skills.
•  Ability to make data-driven decisions.
•  Excellent interpersonal and collaboration skills.