Senior Officer: Western Cape Regional Marketer (Post Level 9) (Job ID: 5823) at University of the Free State

Duties and responsibilities:

• Develop, maintain, and implement the Directorate’s Recruitment Plan.
• Visit identified schools and career exhibitions. 
• Enhance existing relationships and develop new ones with schools. 
• Engage with Faculties to influence admission decisions. 
• Identify and recruit top achievers for all faculties.
• Identify top achievers for the SRS Top Achiever programmes (Matriculant of the Year, Star of Stars, Red Box Society, etc.) and for the fields of sport, culture, and leadership. 
• Administer school visits, i.e., making appointments, accommodation arrangements, preparing the travel program for the week, school visit form, and marketing material. 
• Visit and deliver presentations to identified schools as per the Annual Plan regarding the University’s academic programmes; and responds to enquiries through group or individual sessions. 
• Attend or coordinate Career Exhibitions as per the Annual Plan,
• Compile year planning and -reports, quarterly planning and–reports, and statistical reports. 
• Liaise with school principals and educators. 
• Contact and build relationships with school stakeholders (contact person and/or principals). 
• Responsible for effective relationship marketing between the school, staff, principal, and University through Facebook, birthday cards, and letters of appreciation. 
• Responsible for UFS marketing opportunities (Open day, UFS Central Region Rugby League, UFS matriculates of the Year competition, first Years’ welcome, Virtual sessions, campus visits, etc). 
• Identify, approve, and reach an agreement about new sponsorship opportunities at identified schools. 
• Measure the annual return on investment per sponsorship. 
• Consult with Faculties on new programmes and special needs.
• Consult with internal departments for queries from prospective students. 
• Visit identified schools and career exhibitions. 
• Provide premier service to prospective students who require assistance. 
• Assist selected schools with strategies that link with the university’s vision.  
• Ensure that the Schools’ data is correct at all times.
• Analyse monthly application statistics to check if learners from key schools have applied.
• Develop and implement contingency measures to meet set targets. 
• Manage and organise marketing projects as per the Directorate’s strategy. 
• Support the Directorate to ensure the successful implementation of all projects.
• Responsible for the financial management of the entities under your control.
• Manage the use of the university assets allocated to you effectively. 

Inherent requirements:

• Bachelor’s degree or a B-Tech degree on NQF Level 7 in Marketing, Communication, Education or a related field.
• A minimum of three (3) years of relevant working experience relating to the duties and responsibilities in the higher education sector.
• A proven track record of understanding schools in Gauteng in Quintile 5, Quintile 99, and private schools.
• A valid driver’s license.

Recommendations:

• Three (3) years of relevant experience in higher education, especially in student recruitment/school liaison.
• Honours degree on NQF level eight (8) in Marketing and Communication or related field. 
• Knowledge of the higher education landscape and the school environment, focusing on Quintile 5, Quintile 99, and private schools. 
• A clear understanding of how to communicate or engage with Gen Z.