Senior Marketing Coordinator - Sandton at Moore South Africa

Job Advert Summary    

The purpose of this role is to oversee and manage various aspects of marketing activities within a company. Coordinating and implementing marketing strategies, campaigns, and initiatives. 
Experience with graphic design, web design, and/or video production

• Working knowledge of Adobe Creative Suite and other related software
• Experience with content marketing, SEO, and social media marketing
• Proficiency in Google Analytics and other reporting tools
• Industry specific experience 

Minimum Requirements    

• Bachelor’s degree in marketing, communications, or related field
• 3-5 years professional experience in marketing or a related field
• Demonstrated success developing and executing marketing campaigns
• Excellent writing, editing, and proofreading skills
• Excellent communication and public speaking skills
• Strong research and data analytic skills
• Strong project management and organizational skills
• Creative thinker with the ability to generate new ideas
• Extensive experience in social media marketing 

Duties and Responsibilities    

• Understand the organization’s marketing goals and objectives, and develop strategies and plans to achieve them
• Research and analyze market trends, demographics, pricing, competitor services, and other relevant information to help form marketing strategies
• Oversee and coordinate product development and monitor trends that indicate the need for new products and services
• Develop marketing campaigns to promote products and services
• Plan and direct promotional presentations, including press conferences and public relations events
• Write copy for promotional materials, such as brochures and website content, and create or oversee production of marketing collateral
• Manage social media accounts and post content on a regular basis to engage followers and build brand awareness
• Monitor and report on effectiveness of marketing campaigns and adjust strategies as needed
• Coordinate trade show logistics and participate in industry events to generate leads and build relationships
• Negotiate contracts with vendors and suppliers to get the best terms possible
• Prepare budgets and track expenses to stay within budget constraints
• Manage internal communications 
• Manage marketing strategy and material for recruitment purposes