Senior Manager, Marketing – South Africa at The Coca-Cola Company

What You will Do:

• Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, Direct Marketing Expenses investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns).
• Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses) and local innovation opportunities.
• Co-create on development of market-level innovation projects and provide market input for Africa Operating Unit led Integrated Marketing Experience campaigns (as applicable).
• Oversee localization and real-time amplification of Integrated Marketing Experience campaigns within the country/region, providing input to relevant Integrated Marketing Experience team.
• Manage brand activation at the local level, including Point of sale activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers.
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Role Requirement

• 6+ years Significant market and leadership experience.
• Bachelors Degree in Marketing or related fields
• Direct experience with marketing activation/execution
• Ideally experience working with The Coca-Cola Company external partners (bottlers and customers).
• Experience working in cross-functional and cross-geographical teams is preferred.
• Experience within FMCG environment is an added advantage
• Business and commercial acumen.