Senior Go to Market and Campaign Performance Manager at Hollard Insurance

Role Objectives:

• We are seeking a highly skilled and experienced commercial marketer responsible for managing all aspects of go-to-market campaign plans and performance as well as media strategy, planning and buying across portfolios. This role requires a strategic thinker with a proven track record of go-to-market planning and maximising ROI across various marketing channels

Key Responsibilities:

• Integrated Go-To-Market Plans: Develop commercial go-to-market plans to drive uptake of Hollard products in the market using strategic marketing tools. This involves conducting competitive analysis, influencing pricing strategies, and identifying target customer segments. The go-to-market plans must integrate channel marketing, sales, channel and product strategies to drive successful product launches and market penetration.
• Campaign Performance Management: Monitoring and analyzing the performance of marketing campaigns to ensure they meet predefined objectives and KPIs. This involves using analytics tools to track campaign performance through the marketing funnel in a B2B environment. Based on the data collected, you'll adjust strategies and tactics to optimize campaign performance.
• Media Strategy, Planning and Buying: Oversee media planning and buying activities for all South African business units across traditional and digital channels. Create and implement effective media plans to reach the target audience through these media channels. Negotiate contracts with media partners to ensure favourable terms, discounts and optimal placement. This includes selecting the appropriate platforms, negotiating advertising contracts, and managing budgets.
• Budget Management: Develop and manage the group marketing media budget and specific go-to-market campaign budgets while ensuring optimal allocation of resources to achieve desired outcomes within budgetary constraints.
• Leadership & Team Management: Provide leadership, guidance, and mentorship to the team. Foster a collaborative and high-performance culture that encourages innovation, and continuous improvement.
• Cross-functional collaboration. Collaborate with internal functions such as strategy, product development, channel, marketing teams and lead external agencies to develop commercial marketing go-to-market plans.

Required Knowledge and Experience 

Knowledge

• Insurance industry experience.
• Commercial acumen.
• Business to business marketing.

Skills and attributes

• Strategic thinker.
• Ability to influence and collaborate across functional teams.
• Communicate effectively.
• High performance.
• Leadership experience with a proven ability to inspire, motivate, and manage cross-functional teams.
• Minimum 5 years of management experience is required.\
• Proven experience in either commercial or B2B environment, preferably in the insurance or financial services sector.
• Marketing and media experience is critical.
• Strategic manager with strong analytical skills and a demonstrated track record of developing and executing successful commercial marketing strategies.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Educational Requirements    
• Bachelor's degree or diploma in Commerce, Accounting, Marketing, or related field.