Senior Customer Performance Analyst (Western Cape) at PEP

Description

• We have an exciting opportunity to join PEP’s dynamic Marketing team as a Senior Customer Performance Analyst.  Use your analytical flair and skills to shape our customer-centric strategy. 

PURPOSE OF THE JOB 

• As a Senior Customer Performance Analyst, you will be at the forefront of PEP’s marketing initiatives, driving actionable insights that enhance customer experience & loyalty, optimise marketing spend, and strengthen our market position.

KEY RESPONSIBILITIES 

• Conduct in-depth market research and competitor analysis to identify growth opportunities. 
• Optimise marketing spend by analysing campaign performance and ROI.
• Enhance customer experience by leveraging data-driven insights.
• Improve customer loyalty through our PEP +More rewarss program by analysing customer behaviour.
• Measure and communicate performance to key stakeholders to drive strategic decisions.

ROLE  REQUIREMENTS 

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• 5 years of experience in marketing analytics or a related role 

Technical Skills:

• Data Analysis
• Knowledge of statistical methods to identify trends, correlations, and causations in data.
• Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)
• Experienced user of data visualisation tools (e.g, Looker, Tableau, Power BI)
• Familiarity with languages like SQL, R, or Python for data manipulation and analysis.
• Experience with paid media technology, ad serving platforms, and marketing data systems
• Expertise in reporting on media spend, efficiency, and optimization
• Knowledge of web analytics and user behaviour analysis (Adobe Analytics, Google Analytics, etc.)

Soft Skills:

• Problem-Solving
• Critical Thinking
• Data Storytelling
• Curiosity and Proactiveness
• Ability to clearly present findings, insights, and recommendations to both technical and non-technical stakeholders.
• Attention to Detail
• Adaptability and Continuous Learning
• Collaboration
• Business Acumen
• Time Management and Prioritization
• Relationship Building
• Can work  independently
• Able to take responsibility and be self motivated
• Team Player

Competencies:

• Devotion to quality
• Presenting
• Structuring
• Persuasiveness
• Assertiveness
• Analysing  
• Forming opinions
• Innovating
• Market orientation