Fresh Jobs at Crayon

Company Description

A company driven by an experienced team of individuals who are passionate about producing relevant and engaging creative solutions that resonate, whilst at the same time creating leading strategies and powerful ideas that allow its clients’ brands to become unique, irreplaceable, in control and ahead. In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. In more than 80 countries, this company’s agencies work with a wide range of clients and company cultures to help them and their brands to be and remain the leaders they want to be.

Role Description

Looking for an experienced copywriter to join the creative team. Someone who can step in and hit the ground running, working with the ECD and Group Heads to develop creative, meaningful content that will engrain brands into popular culture.

Salary

R48,000 per month (Negotiable based on experience)

Responsibilities

• Develop effective and meaningful ideas, content, copy and scripts by:
• Working with the creative leadership and agency teams to understand the client and create award winning creative work
• Using key messages and client understanding to research and develop work for multiple communication channels, both ATL and digital, as well as any further copy required by the project (including social media content taglines, video end taglines, copy for print and web)
• Working within a team to produce award-winning creative executions
• Producing a variety of high quality copy solutions, from punchy short-form to persuasive long-form and scripts
• Developing concepts and approaches based on their understanding of the client’s communication requirements

Requirements

Essential knowledge and skills

• Two to four years’ experience in copywriting for advertising or marketing agencies
• Knowledge/understanding of storytelling principles in traditional ATL channels and digital
• A portfolio that contains conceptual ideas that demonstrates an understanding of TTL comms

Essential skills

• Communication skills
• Writing skills
• Critical thinking skills
• Ability to influence people through creative ideas and written work
• Multi-tasking skills (ability to handle multiple jobs at the same time)
• Relate well to people and show evidence of good teamwork
• Interpersonal skills
• A passion for culture, both internally and externally