Senior Community Manager at The South African Breweries (SAB)

Job Description

• The Key purpose of this role is to be able to act as the face and voice of our amazing brands and manage all community communications in a professional,  fast-paced and engaging manner.

Key Outputs and Responsibilities:

• Drive engagement and conversations with the community that are conversationally led, relevant and ‘real-time'
• Respond to customers in a timely manner based on set KPI’s
• Monitor, respond, track and report on feedback and online reviews
• Identifying tactical and relevant opportunities to engage with the community daily
• Maintain the highest editorial standards for all copy and responses and ensure that it conforms to the evolving brand voice within the social playbook
• Consistently find new ways to creatively engage with our communities by identifying opportunities that are in line with brand tones
• Build strong relationships with customers, industry professionals and journalists
• Stay up-to date with digital technology trends
• Assist with Always On and Cultural Calendar Creation when required
• Business Integration and collaboration.
• Live event coverage
• Review quality of responses from Community Managers
• Mentorship of Community Managers
• Track and monitor Community Managers KPI’s
• Support role and function to Social Media Managers.

Profile:

Education:

• Matric
• Higher Certificate/Diploma or relevant tertiary qualifications / certifications
• BSc degree in Marketing or relevant field

Experience:

• 3 + years in community management
• Live event coverage experience
• High understanding of social media and the platforms
• Proven work experience as a Community Manager or very similar role
• Experience with planning and leading community initiatives
• Ability to identify and track relevant community KPIs.  Excellent verbal communication skills
• Excellent writing skills
• Excellent interpersonal and presentations skills
• Knowledge of online marketing
• Attention to detail, critical-thinker and problem-solver

Key Attributes and Competencies:

• Strong understanding of South African / African culture
• Must be well-versed in sponsorship platforms
• Must be well-versed in football, rugby and soccer
• Must be confident and have clear passion points to be allocated to according brands
• Fun and energetic
• Able to work under pressure and deal with very high engagement rates
• Driven and clear understanding of KPIs and how to action them.
• Have a self-starter mindset
• Self-motivated, organised and passionate
• Pro-active
• Ability to adapt and understand
• Confidence
• Ability to perform under pressure when crisis hits

Additional Information: 

• Band: VIII