Senior Brand Manager/ Head of Brand ( JB602) at Kontak Recruitment

Job Description

Senior Brand Manager/ Head of Brand ( JB602)

R40 000 – R45 000 per month

Responsibilities

• Responsible for adapting a brand strategy for the brand/s target market. As the brand guardian, the brand managers maintain brand integrity across all company marketing initiatives and communications, and may manager a portfolio of brands
• Responsible for managing brands in various markets to deliver business objectives
• Responsible for implementing marketing strategies that develops and grows the designated brand
• Create and manage the budget and organize resources to meet the brand objectives
• Responsible for researching, planning, coordinating, and implementing of marketing plans/special projects
• Deliver excellent brand marketing execution in a complex, multi-cultural environment that contributes to long term profitable growth
• New product development, facilitating collection of preliminary data, analyses information and reports data for projects/brand strategies
• Creative campaigns to continue being a market leader and gain market share from competitors
• Conducts assessments of the products and market and competitive activity and recommend strategy for the marketing plan, promotional plan, and project schedule process
• Coordinate and cooperates with sales and product managers in launching new products
• Attends trade shows and industry association meetings
• Negotiates with outside vendors as appropriate
• May establish product pricing
• Strategy development
• Conduct market research
• Analytics of data to identify trends, issues, opportunities for growth and development
• Obtain continuous insights from branches/sites
• Identify opportunities for new product development

Budgets

• Develop annual budgets
• Monitor and update brand expenditure monthly
• Realign budgets to brand targets
• Ensure budgets to brand targets
• Ensure budget allocation with yield highest ROI

Stakeholder relationships

• Establish relationships with all the business unit stakeholders
• Marketing campaigns
• Development of effective and creative marketing campaigns that contribute to the brand growth
• Ensure all communication and collateral is aligned to the brand values, identity, and vision
• Ensure timeous execution of campaigns
• Identify new marketing channels for driving brand awareness and lead generation

Qualifications

• Marketing Degree or Relevant Qualification
• Excellent computer literacy is essential if MS outlook, MS Word, MS PowerPoint, and MS Excel