Sales, Marketing & Revenue Manager at Marriott International

JOB SUMMARY

• We are seeking a dynamic and proactive Sales and Marketing Manager who will be responsible for identifying and securing sales opportunities while ensuring exceptional service delivery. The successful candidate will develop and execute comprehensive marketing plans for our property, manage e-commerce activities, and lead day-to-day sales operations. This role focuses on building long-term, value-based customer relationships to achieve sales objectives and personal sales goals. 

Education and Experience

•  A 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field from an accredited university; plus 3 years of experience in sales and marketing or a related professional area.

OR

•  A 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field; plus 3 years of experience in sales and marketing or a related professional area.

 Core Responsibilities:

Building Successful Relationships to Generate Sales Opportunities:

• Collaborate with off-property sales channels to ensure coordinated and complementary sales efforts.
• Develop and strengthen relationships with new and existing customers through sales calls, entertainment, familiarization (FAM) trips, and trade shows.
• Foster relationships within the community to expand the customer base and increase sales opportunities.
• Manage and nurture relationships with key internal and external stakeholders.
• Ensure seamless turnover to Event Management with accurate and comprehensive details.

Managing Sales Activities:

• Participate in sales calls with team members to secure new business or close deals.
• Handle the operational aspects of business bookings, including proposal generation, contract writing, and customer correspondence.
• Develop a leisure marketing plan focused on distributing rate offers, packages, and programs to increase occupancy.
• Track the return on investment (ROI) for all marketing initiatives, including online, direct mail, and print advertising.
• Monitor marketing budgets, providing recommendations for reallocation of funds as needed.
• Ensure consistent branding and voice for the property across all guest touchpoints and marketing communications, aligning with corporate standards.

Leveraging Market Trends and Customer Insights to Maximize Revenue:

• Identify new business opportunities to meet personal and property revenue goals.
• Analyze the market to understand competitors, economic trends, and supply and demand, using this knowledge to craft effective sales strategies.
• Close the best opportunities for the property based on market conditions and needs.
• Understand the primary target customer’s needs and expectations, providing tailored business solutions.
• Develop strategic marketing plans for group, leisure, and local efforts.
• Review and analyze website and email campaign performance for individual property sites and corporate campaigns.
• Evaluate new marketing opportunities to enhance property visibility and appeal.

Providing Exceptional Customer Service:

• Uphold the company’s service and relationship strategy to drive customer loyalty through outstanding service at every customer touchpoint.
• Deliver exceptional customer service to grow the share of customer accounts.
• Execute the company’s customer service standards and provide consistent service excellence.
• Set a positive example for guest relations, actively engaging with guests to obtain feedback on product quality and service levels.