Red Bull Student Marketeer 2024 - Gqeberha at Red Bull

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand on a student level (at their campus).

This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. 

RESPONSIBILITIES

Areas that Play to Your Strengths

All the responsibilities we’ll trust you with:

Be a Product and Brand Ambassador:

• Live and breathe the brand personality traits and company values, representing the brand premiumly through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and time, addressing any questions and concerns.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network by establishing and maintaining relationships with key local individuals.
• Drive brand engagement on your social media handles via authentic content.
• Work at Red Bull events and supported events to ensure an unforgettable brand experience for consumers.

Be a Sales Expert:

• Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

Executional Excellence:

• Deliver executional excellence and show attention to detail in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan and report your activities via the dedicated online platform in a timely and accurate manner.
• Contribute to the development of the media business by providing local insights, trends, and overall opportunities.

Experience

Your Areas of Knowledge and Expertise that Matter Most for This Role:

• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Immersed in student life with a thorough understanding of the university, city, and region, including behind-the-scenes activities and hot-spots.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies, and ideally available to work some evenings and weekends.
• Affinity and desire to learn and apply a new range of skills, especially in marketing, negotiation, and sales.
• Connected with a variety of influential groups and individuals on campus.
• Passionate about the Red Bull brand and product.
• Driver’s license preferred.
• Event/project management skills and affinity to work ‘behind the scenes.’
• Great team player.
• Available to flexibly work part-time, including evenings and weekends.
• Willing to travel 90-100%.