Property Marketing Coordinator - Pullman Cape Town City Centre at Accor Hotel

Responsibilities:             

Reporting to the Director of Sales and Marketing. Responsibilities and essential job functions include but are not limited to the following: 

Marketing strategy

• Implement the hotels annual advertising plan for offline and online channels
• Develop and maintain a strong and consistent brand identity within the hotel.
• Implement brand guidelines and standards across all touchpoints, including visual elements, messaging, and guest experiences, to ensure brand consistency.
• Provide support on brand-related initiatives.
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary. Make sure those promotional and marketing materials meet the company’s brand identity strategy.
• Support the DOS and cluster marketing executive in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Coordinate photo/video shoot
• Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
• stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

Social Media

• Supervise and create content creations for social media platforms that would support strategy monitored by cluster digital marketing
• Manage relationships with local content creator to guarantee qualitative content respecting brand DNA
• Support digital marketing to create qualitative editorial plan

PR & Event

• Update press release and mediakit
• Organize and direct promotional events.
• Serve as point of contact for presstrip or influencer trip
• Recommend events & offers to support outlets’ performance
• Develop relationship with local media influencer and content creator

Requirements

• English speaking
• A minimum of 1 year experience working in a marketing or communications position.
• Must have excellent writing and editing skills.
• Must have content creation skills
• Be able to communicate clearly and effectively

Qualifications

• Bachelor’s Degree in marketing, communications & public relations