Media Planning Specialist at MultiChoice

Key Performance Objectives

Presentation Scheduling

• Oversee the correct allocation of break structures, allocations, slugs and program information across all relevant systems for stakeholders.
• Oversee the creation and editing of presentation schedules from Macro Schedules.
• Supervise the creation and editing of presentation schedules for planning and ensure that multiple schedules are completed, checked and downloaded within deadline.
• Supervise the end-to-end deliverables of the Media Planning deliverables.
• Communication with all relevant departments.

On-Air Marketing

• Oversee the implementation and execution of SuperSport and Group on-air marketing campaign strategies.
• Oversee the implementation of SuperSport’s objectives across the Group.
• Oversee the material processes from Brief to Final Playout.
• Ensure that Barters, Sponsorship and Contractual obligation plans are distributed to clients as per S.O.P’s.

Planning and Reporting

• Ensure programs are available on Synergy (a month in advance) in order to facilitate availability of Sales schedules.
• Determine break allocations around Live and resolve any airtime conflicts involving Media Sales, Marketing and Production.
• Oversee the creation of programming and promo forecasting reports.
• Oversee that schedules do not have errors.
• Identify within the business in both MCSA and MAH products & services to meet client’s needs and drive acquisition and retention (Content Discovery).
• Ensure that tx are provided with all information necessary for them to provide a world class on-air experience.
• Provide all stakeholders with reports where necessary.
• Rights holder management of all broadcast sequences on Live and Repeats.

Research and Analyses

• Provide team with research reports for post campaign programming and promo analyses.
• Ensure that team has the latest available research reports from Research team.
• Oversee the attendance of research presentations delivered be Research team.
• Ensure that the team applies principles of media planning, marketing and using all available audience data to create a promo schedule that is consumer centric.

Compliance

• Ensure adherence to set company policies and procedures.
• Ensure compliance to contractual obligations in all Sub-Saharan territories. Eg. FIFA, UEFA, CAF
• Complete schedule maintenance checks to ensure there are no on-air errors as per S.O.P.
• Supervise that schedule deadlines are met as per S.O.P.
• Comply with regulatory guidelines.
• Ensure schedule is compliant with the BCCSA regulation and guidelines.

Systems

• Responsible for testing and maintaining improvements on all systems.
• Business Super User for all systems including troubleshooting and problem solving.
• Creation of new channels.
• Managing the playlist for on-air channel IPI’s, and its relevant sources.
• Landmark Rights and Scheduling
• Landmark Sales
• Esched
• Synergy (Macro/Micro)
• VizOne
• Volicon
• Promo Optomizer

Qualification:

• A Diploma/Degree in sports management, business management, marketing and media studies.

Experience

• Minimum of 2-3 years of Micro Scheduler/Media Planning/Traffic/Media Planning.