Media Planner - Durban at Hollywoodbets

You Bring:

• Middle – Heavyweight TRADITIONAL Media Planning experience
• Excel and Powerpoint proficiency
• Valid driver’s license and own vehicle

A Bonus To Have:

• Diploma or Degree qualification in Marketing or in a related field.

What You’ll Do For The Brand:

Technical Skills and Experience:

• Solid understanding of through-the-line, integrated marketing principles
• Experience in all aspects of traditional media planning (TV, Radio, OOH)
• Flowplan and budget management (Maintenance and Balancing of Monthly Flowplan)
• Creation of Media Plans using software like TELMAR and ARIANNA
• Monthly Post Campaign Analysis of all Broadcast Media activity
• Tracking and Monitoring of competitor ratings delivery (TELMAR AND ARIANNA)
• Tracking and Monitoring of competitor adspend (TELMAR AND ARIANNA)
• Highly proficient in Excel
• Established working relationships with Media Owners highly advantageous
• Exceptional project management skills, driving multiple initiatives and roll outs to meet tight deadlines.
• Able to work quickly, able to experiment and amend approach based on data analysis and results.
• Liaising with Media Owner in order to fulfil chaselists
• Liaising with HWBs Production Teams in order to fulfil chaselists

Strategic Planning & Implementation:

• Provide support to the Marketing Intelligence and Insight Manager and assist with day-to-day tasks and admin requirements.
• Assist the Marketing Intelligence and Insight Manager with the Planning, Monitoring and Post Campaigning of Broadcast Media (Television, Radio, Press, Print, Out of Home and Cinema)
• Assist with analysing and streamlining processes to improve efficiencies, collaboration and engagement across departments/businesses.
• Trafficking of briefs between the Media and Production department
• Ensure internal stakeholders and management are kept updated with the proposed project campaigns, project plans and budgets.
• Clearly communicate objectives, timelines and plans to all stakeholders and ensure they have a thorough understanding of requirements.
• Monitor and provide detailed reporting on all projects, ensuring these are constantly optimised and improved.
• Collaborating with creative Teams, ensuring campaigns meets objectives and are aligned to our brand.
• Ensure media budgets are adhered to and escalate any potential variances.
• Maintain an up-to-date understanding of the company, its products, and its client base to implement
• effective campaigns.
• Supervising projects from beginning to end, including but not limited to, marketing campaigns,
• commercial projects, recruitment projects and any other projects as may be required.
• Develop and maintain strong working relationships with Teams across the business as well as external stakeholders.

People:

• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Excellent project management, organizational and time management skills
• Work closely with Marketing Intelligence Manager to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Constant self-improvement to ensure your Team consistently performs above standard
• Excellent leadership, communication, and decision-making skill

 Business Development:

• Identify competitors and evaluate their strategies and positioning and devise counter-strategies
• Use strong analytical abilities to efficacy of campaigns
• Ensure a thorough understanding of our customers and products and be empathetic about how we communicate with our stakeholders and customers

Analytics & Reporting:

• Understand key marketing performance metrics and make use of media planning tools to provide an understanding of the landscape, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Exceptional ROI-tracking skills, ability to prove what is –or isn’t—working and providing recommendations and adapting plans to improve performance
• Weekly, monthly, quarterly and annual reporting