Media Manager at Nedbank

Job Purpose

The Media Manager will work alongside the Senior Manager Media in leading internal and agency teams to progress Nedbank’s Media strategy, and implementation - ensuring effective media presence, audience reach, brand reputation management, and ROMI enterprise-wide. This includes providing leadership as a squad member/ traveling expert on media planning, execution, implementation, optimisation, governance, performance analysis, and marketing funnel reporting of both offline and digital media for across missions and BAU. The incumbent will play a critical role in advancing Nedbank’s digital maturity, IQ, and skills. The incumbent will interface with the data, analytics and insights team, delivery squads, and chapter members in the development and execution of media related strategies, media planning and buying, media performance management and media trading.

Job Responsibilities

Media strategy

•  Assist with the development of digital and non-digital media marketing strategies and content marketing
• Assist with the development of strategies to improve media performance
• Support Senior Manager Media in PI planning and QBR
• Collaborate across chapters and missions to ensure all media activities are executed in accordance to business needs
• Create new innovative media strategies and partnerships
• Stay abreast of best practice media regulations and competitor activities 

Establish guardrails

• Assist with the development of Media guardrails
• Ensure media delivery assets in line with brand guidelines
• Conduct market research on media strategies, new media platforms and trends to inform media management practices
• Assist with the development of governance framework for media delivery
• Lead the creation of media strategies, playbooks and templates for media delivery activities across different media platforms and channels
• Drive consistency across delivery of media planning and buying, trading and performance of media initiatives
•  Lead the 1st, 2nd and 3rd party data agenda for group media, ensuring that all use and proof of concepts (POC's) are in line with Nedbank's governance, compliance, security, and risk policies and procedures

People management

• Support Senior Manager Media with people management activities such as performance management, recruitment, coaching and mentoring, capacity planning, and training and development
• Drive and encourage thought leadership regarding media trends

Knowledge management

• Establish and maintain a repository of media related tools, processes, approaches and methodologies, deliverables and templates across all mission and BAU activities

Analyse reporting for continuous improvement

• Analyse reporting and insights for targeting customers through media solutions
• Identify opportunities to target customers through data to expand media selection for maximum market penetration and effectiveness for campaigns
• Monitor and track ROMI from integrated communications activities adding value enterprise wide
• Analyse mission insights to improve efficiency
• Continuously optimising owned data for re-marketing and re-targeting purposes

Provide advisory role to missions

• Provide an advisory role on media to mission
• Review media elements in missions and allocate team members
• Identify capacity and training needs

People Specification

Essential Qualifications - NQF Level

• Qualification: Advanced Diplomas/ National1st Degrees
• Field of Study: Marketing related qualification
• Certifications: Media Industry certification programs beneficial

Preferred Qualification

• AAA or Vega qualification in Media Management

Minimum Experience Level

• Total number of years of experience: 3 - 6 years
• Management experience as part of the above years: 1 - 2 years
• Type of experience: Understanding of media regulations and publishing partner models