Marketing Specialist (Temporary) at PPS

About the Job

Job Advert Summary

• The marketing specialist will ensure the effective communication and marketing of the brand, products, services, and campaigns to entice and create customer demand. The marketing specialist will curate, implement, and track marketing initiatives to assist the business in achieving target sand objectives.
• The incumbent will be required to drive and implement marketing strategy by interacting with relevant key stakeholders and collaborate with business units throughout the PPS group to achieve the relative key performance metrics aligned to targets and business objectives.

Minimum Requirements

Qualification:

• Bachelors degree or equivalent tertiary or NQF 6 qualification in Marketing / Public Relations / Communications or related field.
• Postgraduate degree or equivalent NQF level 7 qualification (marketing) (Preferred).

Knowledge & Experience:

• 3-5 years’ experience in Marketing, Communications or Brand Management.
• Knowledge and understanding of marketing management principles and practices.
• Knowledge and experience in financial services environment would be advantageous.
• Strong background in consumer research and insights.
• Experience in the creation and implementation of digital marketing strategies.
• Creative writing with a focus on copyrighting and editing.
• Graphic design skills are a MUST.
• Video and Photography skills.

Strategic Orientation:

• Astute knowledge and understanding of the PPS vision, strategy, and member value proposition.
• Is creative and innovative and always seeks opportunities for ongoing improvement of the relationship between PPS and its members.
• Acts with confidence and works independently and/or under own direction.
• Provides input into the formulation of marketing strategies and business plans.

Communication:

• Is articulate and communicates in a logical way and structures information to meet the needs and understanding of intended audiences.
• Expresses opinions, information, and key points of view clearly and assertively.
• Is confident in conceptualising, building, and presenting plans related presentations.
• Anticipates and responds appropriately to the needs, reactions, and feedback of an audience.
• Exceptional networker

Commercial Acumen:

• Demonstrates awareness of market trends and opportunities and keeps up to date with competitor developments impacting area of responsibility.

Computer Literacy:

• Is adept in the use of the latest MS Office package, particularly Excel, Word, and Power-point.

Interpersonal and Intrapersonal Skills:

• Confident.
• Self-starter.
• Persuasive and influential.
• Good networking skills.
• Good presentation skills.
• Manages expectations.
• Self-aware.
• Professional.
• Responsible & accountable.

Duties and Responsibilities

• Conduct market research to identify market trends, opportunities, customer trends, competitor offerings and competitive marketing tactics.
• Develop and implement brand CI to ensure quality alignment across all marketing and positioning disciplines.
• Ensure frequent and quality branding ideas, graphic designs, promotional materials, and advertising copies aligned with business requirement.
• Create innovative marketing campaigns to assist in the implementation of business strategy and the achievement of business targets.
• Investigate and track the performance of marketing campaigns and strategies through evaluating and achieving key performance metrics.
• Coordinate the development of content to the media to generate PR coverage and build brand trust.
• Implement effective marketing and promotional channels, including media platforms to be used to relay product and service messages to customers.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Marketing literature development (brochures, press releases etc) to augment the company’s presence in the market.
• Planning and co-orientating the development and production of printed marketing materials.
• Monitor and manage social media accounts with a strong focus on content development.
• Product videography and photography content planning, development, and coordination.