Marketing Manager at Capitec Bank

Purpose Statement

• To be the custodian of the integrated marketing plan, understand Capitec’s market and clients’ needs and act as an advisor to internal business stakeholders. 
• To meet business objectives through acquiring and optimising quality clients.
• To develop effective integrated marketing strategies and plans in order to deliver the right message, to the right client, at the right time and on the right platform for our products and services.

Experience

Minimum:

• 5+ years marketing experience in a large, complex and client focussed organisation
• Managing a team 

Ideal:

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

• A relevant post graduate degree in Marketing or Business Management

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• People management principles and practices
• Internal and external communication methods and practices
• Stakeholder management principles and practices