Marketing Manager - Cape Town at Faircape Group

Specific duties include, but are not limited to:

• Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels.
• Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be.
• Use SEO principles to maximise copy’s reach
• Manage the planning, implementing and control of marketing campaigns across the brand
• This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
• The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
• Analyse brand positioning and consumer insights 
• Research and analyse target market, industry trends and competitors activities 
• Target specific market segments to increase sales revenue 
• Assessing the business needs of the relevant business units
• Co-create a PPC and Social Media strategy, budget and implementation plan
• Create engaging content for Social Media 
• Community management on social media platforms
• Participate in crafting marketing, advertising and communication strategies
• Translate brand elements into plans and go-to-market strategies
• Analyse data
• Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator 
• Development of effective and creative digital marketing campaigns that contributes to the brands growth
• Develop and on occasion produce creative concepts through the execution on assigned brands 
• Research and identify various creative opportunities
• Present copy concepts and final deliverables to the internal team, and management as needed 
• Proofing and editing existing copy and adapting as required 
• Creating blogs ideas that need to go out to the website and on social media platforms 
• Relationship building with external stakeholders
• Planning and project management of field marketing/activations will be required from time to time
• Maintaining the front-end branding and copy of the website

Qualifications:

• Bachelor's Degree  in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major

Experience and Knowledge:

• Experience in marketing in the healthcare industry will be a distinct advantage 
• Must have hands-on campaign management experience
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management 
• Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and Photosop
• Experience working with Wordpress
• Advanced writing and language skills

Skills & Attributes:

• Leadership skills 
• Strategy Development
• Deadline driven
• Discipline – with regard to task completion and accuracy of data
• Organised, with an eye for detail - be able to prioritise a varied workload
• Excellent computer skills
• Excellent communication skills
• Proven organisational skills
• Able to perform under pressure and adhere to strict deadlines
• Results-driven
• Ability to professionally present information (verbal/written) to top management
• Be creative
• Enjoy working in a fast-paced, high-demand, high-turnaround environment
• Be a team player with excellent interpersonal skills
• Business acumen