Marketing Lead: Product and Engagement - Discovery Bank at Discovery Limited

Key Purpose

• The Discovery Bank Marketing Lead will oversee all product marketing verticals and client engagement, and will be responsible for driving utilisation, loyalty, and revenue generation for the Bank. This will include broad-based communication strategies as well as hyper-personalised client journeys, and managing complex marketing campaigns, calendars and budgets efficiently. 

Areas of responsibility may include but not limited to

• Product marketing management: Lead the marketing efforts for various product verticals, ensuring effective positioning, promotion, and differentiation in the market.
• Client engagement: Develop and implement strategies to enhance client engagement, building long-term relationships and loyalty. This includes understanding our client base needs and behaviours to personalise communication and offerings.
• Revenue generation: Drive revenue through cross-selling and upselling initiatives, leveraging data-driven insights and segmentation strategies to identify opportunities and maximise returns.
• Collaboration with Bank business units: Work closely with the Bank R&D and product, Technical Marketing and Engagement divisions to align on business objectives, with a focus on driving NIR for the Bank.
• Campaign management: Lead the planning, execution, and optimisation of complex marketing campaigns – ensuring alignment with the Bank’s targets. Manage campaign calendars, resources, and budgets effectively.
• Personalisation and targeting: Implement strategies for hyper-personalised and targeted communication, levering data and analytics to deliver relevant messages and experiences.
• Efficiencies and optimisation: Continuously evaluate and refine marketing processes to drive efficiencies, monitoring campaign performance metrics and adjust as needed.
• Build a world-class marketing division: Attract, develop, and retain the best talent, respecting diversity, and uphold company values and corporate culture within the division. Drive best practice, and partner with best-of-breed suppliers.
   

Education and Experience

Essential:

• 8-10 years’ management experience in Marketing in Financial Services
• A completed NQF level-8 post-graduate qualification

Preferred:

• Masters in business administration
• Chartered Marketer qualification