Marketing Consultant - Bank at Discovery Limited

Key purpose

• The Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Bank business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Bank.
• The Marketing Consultant will be responsible for running projects, using digital and marketing best practice and leveraging internal and agency relationships, to deliver within budget. In addition, the Marketing Consultant will provide support on digital marketing projects and integrated marketing campaigns, digital lead generation efforts and provide specialist marketing advice to stakeholders.

Areas of responsibility may include but are not limited to

• Being creative. Solve business needs, create integrated, best practice and creative solutions that are in line with the Discovery marketing model – and are consistent across all brands, businesses, and communities, and ensuring that consistent, relevant messages are being given.
• Working across teams. Collaborate closely with key stakeholders, including senior businesspeople and cross-departmental teams, to help achieve company and business unit objectives.
• Building relationships. Responsible for building and maintaining relationships with key businesspeople, both at a strategic and operational level.
• Contributing to the creation of intuitive, informative user journeys across all digital platforms that allow for easy navigation and enhance the Discovery Bank brand experience. 
• Working closely with the Discovery Bank teams, and Discovery digital teams to ensure a consistent, client centric experience.   
• Creating and updating relevant digital communication collateral (app screens, social media, website etc.) 
• Converting technical information into audience appropriate communication 

Competencies

Knowledge

• All relevant promotional channels 
• Agency process and relationships 
• Critical elements of successful digital communication 
• Knowledge of website management best practice 
• Knowledge of digital advertising best practice    
• Production processes (advertising, media and print), including timelines and costing.

Skills

• Communicate well in English – with strong writing and verbal communication skills
• Digital platform writing, content creation and briefing skills 
• Digital marketing skills including web analytics, social media and email marketing 
• Basic understanding of mobile user stories, journeys and design 
• Exceptional attention to detail  
• Above average ability to multi-task on multiple projects without compromising
• deliverables or stakeholder relationships  
• Time and project management skills  
• Ability to convert technical information to audience appropriate communication 
• Influence and persuasion skills aligned to project deliverables   
• Ability to work well in within the brand team as well as across cross-functional teams  
• Ability to structure, present and sell new ideas 

Attributes

• Motivated  
• Detail orientated 
• Customer focused 
• Work well under pressure 
• Team player 
• Results driven 
• Reliability 
• Empathetic 

Education and experience

Qualifications

• Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing or Communications)

Experience

• Minimum 2 years’ experience in Marketing or other relevant digital role  
• Experience in content marketing, product sales, rewards programmes, and client engagement would be advantageous.
• Basic digital marketing experience