Marketing and Communications Head - Fourways at Omnia (Pty) LTD

• The ideal candidate will be responsible for setting marketing budgets, monitoring and reporting on marketing activities, managing administrative functions, and implementing effective internal and external communication strategies.

Qualifications    

• Marketing and Communications qualification

Experience    

• Experience as a Marketing and Communications Head

Duties    
Communications and media management

• Develop and execute annual marketing and content strategies, media strategies, and content plans, with quarterly reviews
• Develop and implement PR strategies, monitor ongoing communications, and provide daily reports
• Conduct content planning workshops, industry research for thought leadership, and monitor core content on a quarterly basis
• Manage the full PR process from inception to publishing and tracking on a daily basis
• Collaborate with product managers for product launches, product PR, and showcasing throughout the product lifecycle on a monthly basis
• Maintain relationships with key media partners in the global mining media
• Develop marketing messaging, strategies, and implementation per segment, including visual storytelling to a global audience, enhancing the brand
• Assist with internal communication sessions, including managing, writing, and executing MD and leadership sessions
• Assist with SHERQ (Safety, Health, Environment, Risk, and Quality) communication, including design, monthly messages, and rollout, in collaboration with the SHERQ team
• Develop and execute marketing strategies for BME’s commercial explosive products
• Develop product positions, messaging and pricing strategies
• Conduct market research and analysis to identify opportunities and threats
• Develop and implement new product launches
• Effectively manage company logos, branding and IP
• Work collaboratively with product management to align the brand, and to work with customer management (CRM) to promote BME’s overall image
• Support IP management, including trademark renewals and registrations per territory, and collaborate with product managers for gap analysis per product category
• Engage and support CSI (Corporate Social Investment) steering committees and initiatives in collaboration with the HR team
• Provide support for operations teams during RFQ/RFI processes, including providing technical information, videos, and collateral

Digital strategy and channels:

• Monitor and update websites, including weekly blog updates, and implement SEO strategies for bme.co.za and bmeexplosives.com.
• Develop and implement LinkedIn content strategies, provide design briefings, and monitor analytics
• Generate leads through call-to-action campaigns and direct them to the appropriate sales or product management teams
• Manage external subscriber lists and news lists, ensuring compliance with relevant regulations (e.g., POPI) and disseminate information to subscribers
• Oversee technical marketing management, including monitoring, updating, and optimizing technical data sheets, integrating them into the digital platform, publishing and promoting technical/white papers, and managing lead generation via the website and LinkedIn
• Optimize visual assets, including renders, photography, and audiovisual assets, for technical materials and data sheets
• Manage design assets and programs such as Canva, Publer, and asset tools

Event management

• Coordinate BME events, including booking, approving space, branding, event roll-out, attendance, and customer liaison
• Manage relationships with external suppliers, such as media agencies and design companies