Marketer - Trade Marketer Commercial Operations SA at MTN

JOB DESCRIPTION
Mission/ Core purpose of the Job: (Short description)

• To coordinate the execution of all marketing activities and marketing promotion plans within all Consumer and Business Channels including coordination of all projects and events
• To ensure best practice in marketing within the channel in alignment with organisational strategy
• Ensure that execution of plans are aligned to local market preferences

Context: (Global influences, environmental / industry demands, organisational mission, etc.)

• Fast moving industry with constantly changing business requirements and technologies
• Fluid complexities of customer expectations and demands
• Highly competitive market with new and established competitors and aggressive competitor strategy and delivery
• Highly dynamic and fluctuating Telecommunications industry
• Total customer experience for MTN brand
• Constantly changing consumer and market needs
• Diverse needs in various local areas
• Fast paced environment
• Market dynamics and developments
• MTN policies, processes and procedures
• Regulatory industry norms govern MTN and partners
• Highly pressurized, deadline-driven environment
• Highly legislated / regulated environment requires compliance
• Participative environment – highly diverse and team-focused
• Reliant on third parties to execute functions

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

• Key Tasks: Indicates those KPA’s that are essential to the position itself. These are normally specific to the incumbent, the job and the function. Excludes role and leadership / management.
• The coordination of marketing solutions and service excellence to ensure effective sales and promotions of products throughout all regional sales channels
• To understand, anticipate and capitalise on changes in consumer behaviour
• Drive relationships with Internal and external stakeholders
• To achieve measurable results

Operational Coordination and Marketing action plans alignment and implementation

• Implement sales and service campaigns in alignment to regional marketing strategy.
• Implement Regional planning in terms of marketing activities for the trade
• Determine what activities take place in the region that generate sell through of product and offers
• Manage OEM model and OEM relations at Regional Level
• Review and implement MTN and OEM incentives in the trade environment.
• Co-ordinate the execution of the marketing action plans across all channels
• Co-ordinate and use of the production POS material within the channels with external suppliers
• Co-ordinate the use and design of all new POS and marketing elements with the region
• To give feedback on regional promotion and incentive programmers to improve business.
• Arrange and co-ordinate all regional activities, events, sponsorships within the region
• Co-ordinate the dissemination of communication to region.
• Make inputs with regard to the long term implications of action plans from a broad perspective
• Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
• Identify and explore innovative ways to enhance the consumer and business channel performance and marketing mix
• Understand, and collate innovate ways, local requirements and action plans for the different regions in relation to the execution and implementation of the strategy, to also liaise with the approved stakeholders.
• Co-ordinate the Implementation of BTL projects and elements
• Coordination of production of BTL elements
• Implementation of the BTL projects approved and execution of BTL elements
• Co-ordinate the execution of sales via marketing activities at a regional level.

Relationship building and maintenance

• Build and maintain relationships with all stakeholders, including suppliers, stores, shopping malls and community leaders and representatives
• Follow up on and respond to all queries
• Maintain good communication and relationships

Report Generation

• Generate Weekly & Monthly reports pre & post promotions, as required.

Budget Management

• Contribute to the forecast and offer input into the budget
• Manage and optimise the budget, ensuring all expenditure is in line with the agreed budget
• Identify areas where money is lost and seek ways to reduce expenditure
• Identify and communicate opportunities to generate additional revenue

Customer Satisfaction

• Establish and build relationships with all relevant stakeholders
• Align service delivery to local market segments
• Understand customer needs and develop and fine-tune delivery accordingly
• Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
• Put contingency plans in place to prevent delays and enhance the customer experience
• Adopt a proactive approach to prevent problems from arising in the future
• Initiate change to continually improve all aspects of service delivery
• Drive continuous improvement as an important element of service delivery

Deliver measurable results

• Collaboration: Refers to formal and informal relationships
• Responsibility towards: who are they and what do they receive from the incumbent.
• Direct reports: None Matrix reports: Trade Marketing Manager Key customers: Stores (owned & non-owned), retail chains, informal channel Direct and Indirect Key suppliers: Marketing, Contractors, Activations Agencies, Printers, Media Houses, Media Booking Agencies, Media Relations, etc.: Internal Departments, outsource companies, shopping malls, community leaders, suppliers, agencies, retail outlets (both owned and non – owned), retail chains, informal channel Direct and Indirect
• Discretionary Space: The degree to which individuals are allowed to exercise independent thought and judgement.
• Independent thought and Judgment: Relates to the decision-making constraints place upon a position or conversely, the degree of freedom in decision-making.
• Work is done according to practical, clearly structured work procedures
• Make decisions to drive adjust the execution of the marketing activities in order to align them culturally to the local market
• Use information to deliver in-built excellence
• Make judgement calls to ensure delivery of highest quality and excellence
• Make judgement calls regards the customisation of given strategies into a local flavour, without transgressing the overall plan, policies or procedures

Prioritisation of work

• Decision-making that is effective and responsible for profit and customer and business sustainability and growth
• Implement efficiencies and effectiveness of systems and processes

Minimum Requirements - minimum necessary, and not the ideal / preferred should be included.

Education:

• Post matric qualification in marketing communications or similar relevant qualification
• Project planning diploma, or similar qualification or proven experience

Experience:

• At least 3 years of Industry experience
• Experience in the execution of marketing and promotions
• Experience in Project management
• Experience of Informal Markets
• Market Insight

Training:

• Procedures and processes
• Products and Services
• Systems training
• Computer training
• Project management
• Marketing

Competencies

Knowledge:

• Knowledge of quality standards
• In-depth knowledge of standard operating procedures
• Knowledge of MTN business processes and procedures
• Computer Literate, including MS Office applications
• Familiar with MTN products and services
• Knowledge of market segmentation
• Understanding of market research and ability to interpret trends

Skills / physical competencies:

• Relationship skills – to build relationships to facilitate efficient execution of marketing activities
• Priority setting skills – able to manage time, tasks, tools and outputs in order to meet pre-determined deadlines
• Problem solving skills - practical troubleshooting
• Communication skills (written / verbal)
• Ability to coordinate and organise
• Scanning skills – to search for new ideas, trends and principles
• Business acumen –understanding of the business as a whole
• Marketing acumen – in tune with customer and market needs
• Negotiation skills
• Analytical skills
• Flexibility – the ability to adapt and change in the light of changing circumstances / new information
• Culture diversity management skills
• Stress management skills
• Presentation skills
• Ability to execute a mall type promotional activity

Behavioural qualities:

• Team orientation – working in an integrated team environment
• Strong relationship and networking skills
• Influencing skills
• Communication skills
• Focus and persistence
• Reliable and dependable
• Assertive – being tough when necessary without fear or favour
• Proactively drive the activities
• Initiate ongoing changes to maximise productivity and influence the future
• Focused and priority driven – staying focused amidst the multiple demands and expectations
• Attention to detail
• Highly driven and motivated individual, with strong personal presence, integrity and resilience
• Decisive
• Action-oriented
• Diplomacy and tact
• Relationship builder – strong people focus

KPA Quality Standards/ Measures (KPI’S for job)

• Quality of execution of marketing activities
• All logistics arranged according to instruction and within budget
• Relationships and networking
• Queries resolved timeously
• Expenditure within budget
• Customer satisfaction index (CMAT targets)
• Measuring market share and sales
• Innovation, creativity and originality of event – “WOW” factor