Marketer (N001003) at North West University

PURPOSE OF THE POSITION

The recruitment of undergrad and post-graduate students (contact and distance) to meet the enrolment target of the NWU.

KEY RESPONSIBILITIES:

Direct Marketing:

• Answer the inquiries on Pregrad recruitment app.
• Foster good relationships with the headmaster and LO teacher and other role players in the Education sector.
• Regular communication with contact person at schools through WhatsApp, emails, calls, SMS, etc.
• Market university offerings to schools during campaigns: Gr12, 11 and 9, Career Guidance, Subject Choice, and Parent evenings.
• Market the university brand attributes through Webinars, Virtual Open Day and Virtual Tours. Promote the use of the Interest Index.
• Promote and market the Young Eagles Programme, Virtual Tours and generate opt in information at schools
• Identify Young Eagles during grade 9, 11, 12 campaigns at schools.
• Assist with information on the different bursaries on offer by the university and other institutions.
• Liaise with the faculty of Economic and Management Sciences as decided and agreed in discussions with management.
• Compile monthly report and send to the manager.
• Attend all the staff meetings and the training sessions. 
• Give regular feedback on assigned duties.

Projects:

• Postgraduate recruitment: Team member.
• Young Eagles: Team member.
• International Recruitment: Team member.

Additional tasks:

• Collaborate with the Dept of Education in assisting schools in rural areas with marketing materials.
• Communication with teachers and contact persons in rural areas as discussed.
• National career guidance/exhibition coordinator for Vaal Area.
• Correspond with the Department of Education on UODL offerings.
• National treasure for Career Exhibition and information association.
• Collaborate with the international ministry of education in SADC region.

OHS (Occupational Health and Safety):

• Participation in fire evacuation drills and bomb threats.
• Reporting any type of risk immediately.
• Adherence to safety.
• Traffic and security signs.

Ad Hoc:

• As assigned by Manager and/or Director.
• Attend all training and staff sessions.

Minimum requirements

• A 4 – year teaching qualification or a bachelor’s degree (NQF level 7) 
• A minimum of three (3) years’ proven working experience in the university sector and knowledge of study fields and recruitment systems therein.
• A minimum of three (3) years’ experience in guiding teachers, parents, and scholars on subject choices.

ADDED ADVANTAGE:

• A postgraduate qualification (NQF Level 8) in Psychology, Industrial Psychology or Educational Psychology.
• Accreditation with the HPCSA (if degree is in Industrial Psychology field).
• Professional registration with the SACE.
• A minimum of five (5) years working experience as a teacher and career guidance.

KEY FUNCTIONAL/ TECHNICAL COMPETENCIES:

• MS Word, Excel, PowerPoint and email, Internet, Facebook, Twitter, WhatsApp.
• Audio-visual equipment.
• Above average knowledge of careers in the workplace including appropriate qualification thereof.
• Above average knowledge of degrees (pre and post) at the university.
• Above average knowledge of the school sector.
• Above average knowledge of the working of the school system.
• Proven experience of the ability to work with the pre and postgraduate people and understand their way of communication and sharing of information.
• The ability to win the trust of prospective students, faculties, and other role players.
• Proven experience of the ability to speak to and influence government officials, parents, teachers, headmasters and scholars and relevant role players within the university.
• Proven experience to influence and take part in the compiling of the university’s admission requirements.
• Proven experience of the marketplace and the influence thereof  on the university’s enrolment planning.
• A valid driver’s license.

KEY BEHAVIOURAL COMPETENCIES:

• Resourceful, innovative, and pro-active character.
• Candidates should be ale to work and communicate in a multi-cultural environment.
• Good planning skills, independent and result orientated.
• Self-driven and sense of responsibility.
• Willingness to travel.
• The ability to work in a team.