Manager: Trade Marketing at Clover S.A. Proprietary Limited

Job Advert Summary    

Clover is looking for an experienced and professional Trade Marketing Manager to join the commercial team. The individual must possess excellent commercial acument & manage external trade marketing related customer relationships. The individual needs to be forward thinking and passionate about Emerging markets/Local and Traditional markets.   

The successful individual will be the link between Sales, Key Accounts, Marketing, Demand Planning and Supply Chain to ensure strategic alignment and a focused shopper, customer & channel based approach. Focusing on the development & successful execution of the Customer strategy in all retail environments.

  Requirements    

• Degree
• Experience in working with senior management
• Computer literacy (Advanced)
• Business English: Fluent
• Travel off-site/ overnight stay

Competencies    

• Coach and develop people        
• Ability to influence        
• Solves problems through effective decision making.        
• Clear and sound reasoning ability         
• Achieves Results Effectively        
• Build high performing teams        
• Business acumen        
• Lead and drive change for improvement        
• Collaborate with others to achieve a common objective        
• Interpersonal effectiveness        
• Brings a strategic contribution        
• Customer orientated        
• Communicates effectively        
• Application of financial principles and practices        
• Ability to negotiate         
• Ability to plan and organize        
• Apply expertise and technology         

Duties and Responsibilities

Manage external trade marketing related customer relationships        

• Ensure good relationships with retail partners - foster relationships to improve collaboration        
• Project manage marketing plans with key customers to deliver category growth        
• Interact with national decision makers and assist EXCO in drafting, tracking and measuring strategic partnership agreements with retail partners.        
• Prepare and present category reviews to retail partners and recommend and roll out channel and customer specific solutions to address growth gaps        

Develop and implement strategic Annual Customer Plans        

• Define and manage the implementation of joint business plans with Clover and its retail partners        
• Translate Marketing and Brand plans into an actionable channel plan          
• Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
• Provide intelligence and guidance for trading term negotiations        
• Ensure sales budget, volume and realisation targets are tracked, measured, reported on and that gaps are addressed proactively        
• Ensure that ranging opportunities and product discontinuation are maintained, and new product listings are successfully implemented.

Manage cross functional internal business interactions        

• Provide leadership, guidance and management for Trade Marketing, as well as guidance and leadership for Key Accounts and Sales Execution        
• Align Trade Marketing and Key Account activities with Marketing's brand objectives        
• Oversee customer plans are developed in line with growth for the respective channel        
• Use of Category Management to further improve profitability and market share of brands
• Provide insight regarding forecasting for the following year on budget and pricing principles        
• Coordinate price increase implementations        
• Provide Input into Demand Planning & Forecasting        

Manage staff         

• Ensure the required capabilities exist in Trade Marketing directly, and Key Accounts & Sales indirectly        
• Oversee staff performance and development         
• Implement actions to build and maintain strong team spirit