Manager - Sales and GIS Enablement.Consumer at MTN

RESPONSIBILITIES;

• Context (Global influences, environmental / industry demands, organisational mission etc.)
• Enables MTN Ambition 2025 for increased market share of the Home internet space.
• Fast-paced, highly competitive environment with the need to respond quickly.
• Participative environment – highly diverse and team-focused
• Changing technology and enhancements to current technology

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

Market Insights:

• Develop and collate market insights with supporting recommendations in regard to channel, regional and competitor activities and forecasted trends, to enable go-to-market, sales, marketing and CVM-led campaigns.

Micro Demand Insights:

• Identify the commercial opportunities, through sales and/or marketing insights, by leveraging GIS (geographical information systems) data, including population, social-demographic, consumer segmentation, with network technology, coverage and capacity, aligned with current and planned Home product offerings.
• Create and maintain interactive maps and dashboards that visualise key sales and marketing metrics for informed decision-making.

Regional Performance:

• Provide detailed analysis of the sales performance of the regions, across channels, against business plan and sales targets, aligned to the strategies and plans. This must include a view of inflow, churn and revenue, tracked against the regional network performance measures to maximise efficiency and revenue potential.

Regional Enablement:

• Develop tools, models and frameworks to enable the regions to measure, track and drive performance.

Data Collections and Analysis:

• Collate data from multiple sources to build models to provide GIS-enabled mapping and analysis, utilising external sources (e.g. Stats SA, Africa Analysis) and internal sources (network infrastructure, billing, EVA).

Customer Focus:

• Ensure all recommendations and plans are driven to meet the needs of the customer, and that the needs are derived from data – contribute proactively to the initiation of changes to processes, systems, and methods that will improve the customer experience.

Reporting;

• Generate regular reports and performance metrics related to GIS enablement initiatives.

Competitive Analysis;

• Monitor and access competitors' geographical strategies and make recommendations for improvement.

QUALIFICATIONS:

• Job Requirements (Education, Experience and Competencies)

Education: 

• Minimum of a tertiary qualification in sales, marketing, GIS analysis and/or data analytics

Experience:

• Minimum 3 years experience in the development and planning of sales campaigns based on building data models for geo-targeting/behavioural-targeting/other.
• Minimum 3 years experience in the measurement, tracking and reporting of non-financial performance KPIs for a regional sales model / or similar.
• Minimum 3 years experience in market and/or customer research and insights
• Telecommunication sales experience preferred.

Competencies:

• Attention to detail, critical thinking.
• Analytical thinker - manages the alignment and execution of tactical activities.
• Problem-Solver - Assists in solving business challenges but looks to others for advice and guidance.
• Culture and Change Champion -  Role models ethical practices by living the MTN values and vital behaviours for others to follow.
• Supportive People Manager – Is self-aware and supports team capability development through opportunity creation for realising potential.
• Relationship Manager - Builds relationships with customers and teams to uphold the MTN brand.
• Operationally Astute - Clarifies priorities, plans, organizes and co-ordinates the work of others.